Looks can be deceiving:
Steph Curry is 6’2’’ and listed at 180 pounds – helps explain why he received ZERO scholarship offers from the major D-1 schools, even though his father Dell Curry is one of the better 3-point shooters in NBA history and a former 1st round pick. Even now Steph looks a lot more like a guy at your local YMCA who hoops to stay in shape, more than he does an otherworldly, flame-throwing 3-point machine sent from the future to destroy every single shooting record in existence.
There’s a point here, and that is.. don’t make assumptions – the “tiny” client with a retainer that barely cleared your firm’s minimum could easily morph into a mid-sized account or larger. Think you need a huge PR firm to get results? Well, guess again – boutiques and small firms very often punch way above their weight garnering significant results. Know who went ahead of Steph in the NBA draft? Hasheem Thabeet, because he’s 7’3’’ and almost 270 pounds. Ironically, Steph had more points in last year’s playoffs than Thabeet had in his ENTIRE CAREER.
Put in work:
Steph’s been outworking the competition since he was a kid… take a look at this article from Viral Hoops about him as a 16-year old if you don’t believe me. The point is success isn’t an accident, and it isn’t just about being born with natural talent. Put in the work – dedicate yourself to doing that extra research on a reporter you want to pitch, go the extra mile to triple-check a brief before sending it to the client, etc. Hard work leads to results, results lead to success… and who doesn’t want success?
Don’t rest on your laurels:
- One, Under Armour employed a stealth tactic of loading up a former 2nd rounder and fringe member of the team with tons of gear to show how they treat their athletes, which caught Steph’s eye. What does that have to do with PR? Get creative – you want a Today show placement, but the producers won’t return your emails or calls? How about you try a contributor.
- Two, Nike fell flat on their faces in their pitch meeting by spelling his name wrong, and including slides written for Kevin Durant. Lesson: never assume anything is a given, always triple-check your decks, and don’t be afraid in new biz if you’re going up against the Edelmans of the world. Simply step back and swish a metaphorical 3 in their face.
Enjoy the rest of the 2016 NBA Finals!