Phone interviews are a simple, yet effective opportunity for a journalist to interview a representative from your brand. Most would say it is less nerve-wrecking as opposed to a TV or in-person interview; however, the lack of visual and non-verbal cues can often deter the interviewee into dubious messaging.
Have no fear, you’re in great hands with Konnect Agency! Along with media training, Konnect can provide you with key messaging points, potential Q&A’s and a media backgrounder in preparation for your interview.
- Confidence is Vital – Stand up if you must, but avoid pacing up and down your office as it could lead to heavy breathing and sounding improvised. There is nothing more impressive to a journalist than a dynamic communicator.
- Background Noise – Let’s keep it to a minimum. Do not take the call in a lounge or lobby area. If you’re unable to take the call in an office, consider reserving a conference room. Place surrounding tech items on silent, such as TV, radio, cell phone and computer — yes, that includes the chiming of a new email.
- Stay Grounded – Perhaps the reporter dialed-in a few minutes late, take this opportunity to get acquainted with the reporter. Casual introductions are key to keeping the momentum cool and comfortable. The more comfortable you are before the interview begins, the more natural your dialogue will be.
- Be Prepared – Along with the messaging points Konnect Agency will prepare for you, practicing your responses or recording yourself beforehand is always beneficial. You’ll be able to catch yourself in topics you might need to reeducate yourself on or note to avoid altogether.
Do you know of any phone interview horror stories? Feel free to share!