“Oy with the poodles already!” I could not be more excited about the Netflix “Gilmore Girls: A Day in the Life” reboot of the beloved show! While I will be forever Team Jess and wish that I could live off of a diet of pizza and donuts, alas and alack, I will never be transported to Stars Hallow. That being said, I have learned many valuable lessons from binge-watching countless hours of Gilmore Girls that have made me a better publicist. Below are a few lessons every PR pro needs to know, as told by Lorelai, Rory and the Star Hallow gang.
- Be Aware of Current Events: For anyone who has seen even one episode of Gilmore Girls, you know the fast-talking dialogue is packed full of pop culture references. In order to come up with creative pitch angles for our clients, everyday our team at Konnect monitors the current media climate. Is there a presidential debate tonight? What are the trending hashtags? Who won The Bachelor? Knowing the ins and outs of what your media contacts are covering within the industry and what’s happening in pop culture is essential to the work we do.
- Know Your Audience: On a typical day, I work with clients in the food, beverage, fitness and franchise industries. When crafting a pitch for each individual client, I need to be an expert in that field and convey my understanding of the industry. An editor who covers cocktail recipes may not be as aware of fitness trends and may not be interested in topics such as pest control. Just as Richard and Emily do not understand a Metallica reference at Friday night dinner, Gilmore Girls has taught me to tailor my pitches to the right people with the right phrasing.
- Read: I admit it. As a child, I aspired to be Rory Gilmore. 339 books are referenced by Rory in the seven seasons of Gilmore Girls. This is a lot. While I may not read that many books, Rory Gilmore taught me to do my research. When a new study comes out that impacts my clients, I read it. When a competitor secures a press placement, I read it. This research makes you a better publicist and a more informed resource for clients, colleagues and editors alike.
- Dress for the job you want, not the one you have: There are many examples of hard work paying off in Gilmore Girls. For example, Lorelai began as a maid at the Independence Inn and went on to own the Dragonfly. At a public relations agency, there are so many opportunities to learn from those around you and to take on more responsibility over time.
- You will deal with difficult people in life: Whether it’s Paris trying to sabotage Rory’s Harvard dreams or Taylor opening up the Olde Fashion Soda Shoppe next door to your diner, we all have to deal with all sorts of difficult people. In PR especially, you will have to face many tough situations and I’ve learned to handle them Gilmore Girls style. Well….maybe don’t take your cues from Michel.
- Good work is powered by coffee: Enough said.
For those of you who I’ve completely lost with my references, you’ve got a lot of binge watching to do!