Fall is in the air. The temperature lowers (hopefully), sweaters and boots are rampant and pumpkin spice everything swirls through our heads. If you are a runner like myself, that also means this is ideal running and race season. This got me thinking – while I was out on a run one day, fittingly enough – about how running and training for a race is a lot like public relations. I know, I know, it may seem like a stretch, but hear me out.
You have to have a goal. Whether you’re running to get in better shape, lose a few pounds or train for a race, without a clear goal in mind, you are more likely to be unmotivated and unfocused. Defining a clear goal for a campaign or an event will help sharpen your focus and give you something to work towards and measure success.
You have to have a plan. This is one of the biggest pieces of advice I give people when they are asking me for tips about running. You need to lay out a clear-cut number of days you plan on running vs. resting vs. cross training to help you achieve your goal. This same line of thinking applies to PR plans. You need a clearly defined plan that reflects your campaign goals and lays out a road map with deliverables and action items to meet them.
Have good gear (tools). You wouldn’t run a race in flip flops and jeans. You want some good running tennis shoes that are going to last through training and some shorts that are going to wick away the rain and sweat. Same thing applies when gearing up for a PR campaign. You need to have the right tools in place like media lists, strategic plans and a clear picture of the competitive landscape in order to run the best and most effective campaign.
Don’t give up! That is also one of the most important pieces of advice for new runners and those training for their first race. It’s 75 percent mental – if you think you can, you can! This same theory applies in PR, if you aren’t succeeding with one angle, don’t throw in the towel or stick with the same message. Get creative and change up the plan. The media landscape around us is always changing, so it’s important to be flexible and adjust accordingly in order to be successful.
Last, but certainly not least – Celebrate! Whether you are celebrating a 2 mile run, a 20 mile run or just getting off the couch for a walk that day, celebrate. Small successes lead you in the right direction every single day. Like our victory bell here at Konnect, we celebrate the victories with each other on a regular basis when we reach our goals!