Happy Tuesday to all!
In light of today’s events, I’d like to talk about ways you can completely avoid it.
Many outlets and writers will be entirely out-of-pocket today, which creates an amazing opportunity to work on things we as PR professionals often let slide as we focus on pitching. Below are six ways to improve yourself, your skills and your own brand when pitching can’t be your number one priority.
1. Craft a way better pitch for tomorrow
Any good public relations firm teaches its employees that you personalize, personalize, personalize your pitches! Any good employee of the said public relations firm knows that that task can take up a significant amount of time. So, on days like today, craft the most over-personalized, heartfelt pitch you have ever written. Just wait to hit send until tomorrow.
2. Create a killer media list
On the same note as tip number one, I introduce to you tip number two – spend your time making a knock-your-socks-off-amazing media list. If you’ve worked at a PR agency, you know how time consuming it is to find the right contacts for your client. Especially in the today’s crowded field of print and digital journalism, it is important to be ahead of the game so you can get your pitches out on time.
3. Read up
When was the last time you read Good Housekeeping cover to cover? Sports Illustrated? The New York Times? One of, if not the best, way to place your clients is to be deeply familiar with the publications that reach their target audience. You can never familiarize yourself with too many outlets – you never know where you’ll find a fit!
4. Work on your own brand
So, maybe you can’t do much to help your clients be relevant today. Some days it’s good to strategize ways to keep your own company in the spotlight, too. Whether it’s content creation and marketing, social media strategy, or even thinking of ways to get your own company in the press, don’t forget to use your skills to help yourself out, too.
5. Get updated on social media trends
If you aren’t familiar with the Snapchat Discover tab, you need to be. It’s important to understand that stories with a social angle are becoming more and more valuable. Need a little help? Download Snapchat, create a username and swipe right to see what stories outlets like The Wall Street Journal, Cosmopolitan, Food Network, National Geographic, IGN, Mashable, VICE and more are sharing.
6. Actually, maybe… Pitch?
If you have a story that’s relevant, or maybe a relief to the madness at hand that’s keeping you from pitching – reach out! In a competitive media landscape, everyone is trying to stay relevant – even food outlets today are offering stories on foods to keep you de-stressed and patriotic.
Happy Election Day!
-Ali in NYC