Last night, one of the most widely talked-about and highly controversial elections in American history concluded, and billionaire/TV star Donald Trump is now the president-elect. While this isn’t the first time a celebrity has won an American election, it raised the bar for the election as an all-out media frenzy, with the road to the election kicking into high gear a year-and-a-half ago.
From the beginning, there was no shortage of headline fodder as the integrity of both candidates was called into question – whether it was about hair composition or the contents of an email server. Sure, policies were occasionally discussed, but this quickly became a race in which we were more inclined to think we were voting for the winner of a reality show than the next President of the United States.
Pop culture received a massive gift when Trump and Clinton won their parties’ respective primaries. Comedians, songwriters, producers, writers and your aunt on Facebook clamored for the most recent catch phrase to cling to, providing an unparalleled social media marketing boost to each candidate. We even saw restaurant menus change as bartenders across the country added “Bad Hombres” to their beverage lists and Nasty Gal briefly changing its name to “Nasty Woman” after the third debate.
If there’s one thing we were intrigued by as a public relations firm, it is that this election caught the eye of nearly everyone in the U.S. (a PR dream!), with record-breaking numbers of people tuning into the debates and sending in early votes.
And with those votes we landed here on Nov. 8, 2016 – get your popcorn out folks because on the next season of “The Presidency,” President-elect Trump moves into the White House.