As everyone knows, influencers RULE the social media kingdom, and we are all basically obsessed with their content. We love their honesty, personality, and their hustle in the business. They have all made a name for themselves on their various social media platforms by simply talking to their audience and telling us what’s on their mind.
Ding* Ding* Ding*…. and it clicks! Brands have now realized that by utilizing these influencers in their monthly marketing campaigns, they are able to bring their products to life in a more organic way. Influencers are seen as a trusted source on social media and by tapping into their audiences, brands can exponentially expand their reach.
SO how does it all work? How does one find the perfect influencer for a specific campaign? Check out our tips below:
- Do Your Research! It’s one thing to find an influencer, and it’s another to find the PERFECT influencer. Make sure this person speaks to your brand, and their audience is the right fit for your core demographic.
- Don’t be fooled by the numbers! Just because someone has 100K followers on Instagram, doesn’t mean that 100K people see their posts! Make sure to compare the number of followers/fans/subscribers the influencer has with the amount of engagement each post is receiving. That will truly show you if their audience is active.
- See if they are passionate about YOU (or the brand)! Authenticity is key when an influencer is spreading a message to their fan base. Yes you may be paying them, but before you choose to move forward with a specific influencer make sure they ACTUALLY like the brand or product you are offering them. When they share their content, their audience will know right away how they feel about something. It’s one of the main reasons we love these influencers. They provide us with honest opinions on day-to-day things.
Well, we hope this helped you understand some of the basics of influencer marketing! Just know, it’s the wild-wild-west out there and trends are constantly changing, so it is important to keep up and do your research. Now go out there and find your PERFECT match!
Photo Credit: @Nadeshot
Photo Credit: @TheEngineeringFamily