If you’re active on social media and spend a considerable amount of time on the Internet, like all of us at Konnect Agency do, you probably know that the annual Victoria’s Secret Fashion Show is happening as we speak – in Paris! With Konnect representing “women power”, and our offices being decorated in the Victoria’s Secret favorite color – pink (I am sorry, Justin and Danny!), we we’ve been keeping a close eye on it.
Even though the show was recorded on Nov. 30, with the after-parties happening for the rest of the week, us normal people will only be able to see the show on our TV screens on Monday, Dec. 5. That does not matter though because our Instagram feeds and Snapchat stories have been overloaded with photos of the Angels we not-so-secretly envy.
Here are three things this year’s events leading to the show tought us:
Social Media DOES MATTER
Rise your hands if you get most of your news from internet! While traditional media remains integral to the work at a PR agency, social media is a huge part of everyone’s life nowadays. I wake up in the morning and first thing I check are my Facebook and Instagram profiles. And I get most of my daily news from them. While the #VSFashionShow show doesn’t air until next week, we all already know what has been happening behind the scenes and on the stage. This is because all the Angeles have been sharing their journey to the runway ever since they booked the job. We all “know” their personal trainers. We all “know” what they are eating and wearing. We also saw what plane they were flying on. All of this thanks to social media. Even the major entertainment sites got a majority of their scoops because they, like us, have access to the Angels’ Instagram feeds. #powerofhashtag
Forever and always the show of my dreams. @victoriassecret If I could send, through the phone, the energy and emotion that filled the breathtaking Grand Palais as the music started, it would send chills down your spine. I will never be able to put into words how much being in this show means to me and how inspired I am by the people I get to work with. Thank you @ed_razek for believing in me and having me again and for putting so much heart into everything you do. @10magazine @johndavidpfeiffer @monica.mitro and everyone behind the scenes who has put so much time into #VSFS2016, you are so amazing and so appreciated. Can't wait to share this magical show with the world on December 5th! ?✨
Know Your Audience
This point has been discussed in our previous post about Gilmore Girls, but is it very important in the PR field so let’s repeat it! As a clothing brand for women (Victoria’s Secret), you are targeting females. It is likely that men won’t be responding to your messages unless they are looking to get their girlfriends a gift. As such, if you want to partner up with a brand like Victoria’s Secret, you have to be a brand that has a significance for their millennial audience. An example: A certain organic meal delivery service partnered up with the Angel Lily Aldridge in 2015 to create a program “Eat Like a VS Model”. Outlets that cater to millennials were all over it because they know who their audience is.
The Power of Persuasion
This year, more than ever, the term “women power” has been used in many varying conversations: the election, Beyonce’s latest tour – you name it. One topic that is always discussed though is the female body. Many fashion brands have been critiqued for promoting the unhealthy, skinny look and catering only to the fit and slim population. Victoria’s Secret is one of these brands, recently announcing that they are discontinuing their swimsuit line – WHAT? However, even with the ongoing talk about promoting a healthy body image, people LOVE to look at the Angels and idolize their bodies and what they stand for. Why is that? To quote a fashion editor at Popsugar who attended the show this year: “We accept their perfect curves, tanned skin, and long, flowing hair not as a standard we can imagine living up to, but as the fulfillment of a role. The Angels are like characters in your favorite movie — you expect them to look the same whenever you go back and re-watch.”
Happy Firday, I’m off to get a hamburger!