As we embark into a New Year of endless possibilities, we also enter a new world of developments on social and digital platforms. We know it can be a lot, but don’t worry; we are here to keep you up-to-date on all things social, including a rundown of the updates and trends you can expect to see in the year ahead.
Increased Competition for Organic Visibility on Facebook and Instagram – Already a hot topic for brands on Facebook, the battle for paid vs. organic visibility is becoming increasingly important on Instagram. As we head into the 2017, it is likely that, due to the ever-changing algorithms that drive Facebook and Instagram feeds, brands will need to pay for the desired attention on those platforms to maximize potential reach and engagement on their content.
Live Video – Live video has already taken off on Facebook, but live video is now available on Instagram as well. Similar to Facebook Live, this feature allows users to create and share content with their followers in real time. In 2017 we will see further developments on this front with the addition even more awesome features for live content.
Virtual Reality – VR was talked about ALL the time in 2016 and we started to see 360-Virtual Reality content on both Facebook and YouTube. This trend will only continue to grow in 2017. It is likely we will see VR capabilities across multiple platforms, as well as refinements on current platforms. The key for 2017 will be making the technology more accessible to the general public.
Snapchat Branded Filters – Filters are one of the most popular features on Snapchat. If you didn’t use the dog filter in 2016, you likely saw it used by almost everyone you follow. This trend is will continue into 2017, as brands are capitalizing on the opportunity by creating brand filters that are seen by millions. Don’t be surprised if these branded filters start showing up on other platforms, such as Facebook and Instagram.
One of the most exciting things about social media is its continuous growth and evolution, often in unpredictable ways. This primer provides some insight on on the trends we expect to see in 2017, but keep your eyes on Konnect Daily for our take on the unexpected developments in social media throughout the year.
– Christina D.