You may or may not know that today is Red Nose Day from watching NBC or visiting your local Walgreens. To bring you up to speed, Red Nose Day is a fundraising campaign by Comic Relief Inc. that unites people to help end child poverty worldwide.
The charitable celebration has become quite efficacious year after year with over $1 billion raised globally in the last 25 years. As a PR agency, it’s always important to learn from the success of others. That said, here are 5 important things to learn from Red Nose Day when working on expansive campaigns!
- Have a symbol
This is always a great way to get everyone in on the fun especially when it’s easily recognizable and unique. In this case, the red noses are a goofy, exclusive prop utilized to help tie in entertainment while being a great conversation starter. They’re also kid-friendly (charity purpose tie-in) and gives people an easy way to donate to the campaign—by picking one up at their local Walgreens.
- Include celebrities
Celebrities are a great way to get buzz around any campaign. Red Nose Day is notorious for partnering with big names like Ed Sheeran (exclusive music video content—what!?), Ellen DeGeneres, Seth Myers, Julia Roberts and the list goes on! Red Nose Day also has an exclusive broadcast that includes an impressive cast list which helps inspire others to donate to the cause.
- Partner with great brands
In an effort to maximize awareness and visibility, partnering with key brands is essential. Red Nose Day works with T.K. Maxx, Claire’s, fitbit, TGI Fridays, etc. to offer exclusive product with all proceeds directly benefiting the charity. It’s a great way to tap into strong fan bases, especially with social media on the rise.
- Tie in something relevant
Timeliness is always important, especially when trying to create buzz around a certain movement. This year Red Nose Day launched a reunion video with the Love Actually cast, which fans have been waiting for quite some time. Reunions have become trendy and what better way to celebrate a fan favorite film than adding some red noses just in time for the campaign. Love Actually director Richard Curtis is also the co-founder of Comic Relief, which is a win-win!
- Use social media to your advantage
Social media has become imperative for successful campaigns with hashtags as easy visibility to tie everything together. People are encouraged to use #RedNoseDay with photos with their red noses to increase awareness of the campaign. With celebrities and big brands in on fun, it only elevates the success.
As a lifestyle public relations firm, we hope these takeaways help you create successful campaigns and encourage you to spread the red this Red Nose Day!