I’ve spent the first part of my career as a model and occasional actor and I’ve witnessed firsthand how much of an artist’s or brand’s success is predicated on telling the right story… at the right time.
I grew up in a small surf town in Australia before moving to the U.S. in 2013 to pursue my professional career. I began working as a fashion model with industry brands like Nordstrom, Goldwell, Free People, Bare Minerals, EA Sports, Chrysler and Paul Mitchell hair. It was an amazing life experience where I learned the ins and outs of the industry. Ultimately, I found it to be most rewarding to work on the digital marketing of a brand on the other side of the camera.
There are many components to building a successful brand; the right communication and perspective is integral of course, but great things can happen when you find the right team to tell your own special story.
I think of public relations as storytelling and I want to help tell better stories. I believe a great Public Relations Agency doesn’t just elevate a brand to greater levels, it paints a bigger picture by promoting the brands values and consciousness. I love working with the Konnect team because of the diversity of our clients and our creativity in getting our client’s story out there. Today, more than ever, those avenues are ever-expanding: social media, personalities, events, trade shows, digital marketing, content creation and more. I’m excited to share all these ideas with our clients.