We here at Konnect Agency want to make sure YOU are staying up-to-date with all the latest social trends. Thus, we thought it would be a great idea to share some of our best tricks and tips to going LIVE on behalf of brands on both Facebook and Instagram! Utilizing LIVE features on both platforms is a beneficial way to engage with your core audience by creating an authentic connection with unique content. Below you will find best practices that will ensure your LIVE social media strategy is on its “A-game”!
Tip #1- Network Connection
Make sure you have a strong Network connection. There is nothing worse than watching a live feed that keeps cutting out every 30 seconds. This can ruin the user experience as well as distort the information you are trying to share with your audience.
Tip #2- Plan Your Content
Give yourself a general content script to go off of when broadcasting live. Whether you are making a company-wide announcement, or launching a brand-new product and giving your digital fans the inside-look, you want to make sure you have a general idea of how the broadcast will go. This will help to eliminate dead space and usage of the word “ummm” in your conversation.
Tip #3- Engage
Don’t forget to engage directly with your audience. The main purpose in doing a LIVE broadcast is that you have the opportunity to engage directly with your fans and answer questions by creating an interactive conversation online. We recommend having an additional individual on your team readily available to help you answer any questions or comments during the broadcast. This will make the interactive experience run smoother.
Well there ya have it! Our social media agencies top recommendations for going live on Facebook and Instagram.
-The Konnect Social Team