The joys and stresses of planning and executing the perfect event. The truest form of a love-hate relationship, if you will. The process of event planning takes you through a rollercoaster of emotions. Throughout the highs and lows, you learn so much about yourself. Below are some tips that I have learned work best when working on an event.
Research, research, research.
Every publicist knows that researching skills are one of the most important things in the Public Relations industry. Regardless of what type of client you represent, the amount of press you get all depends on your research. Take the Dave & Buster’s 100th Grand Opening in McAllen, Texas for example. With a population of roughly 130,000 people, you can imagine that the number of media outlets were slim pickings. This is when you go into hardcore publicist mode and put your researching skills to the test by finding other outlets in nearby cities. Disclosure: you may find that some media write for multiple outlets, which is a bonus for you!
At any PR agency, the goal is making your client happy. There is nothing worse than when you are scrambling to find certain emails in a time sensitive situation (trust me, we have all been there). Therefore, organization is key. Staying organized means knowing the ins and outs of what is going on with your event. For Franchise PR, like Dave & Buster’s, you must be on top of things. From hiring and grand opening pitching to media attendance and upcoming press, your client wants to know it all. So, what are you waiting for? Get rid of the anxiety and get to organizing those email folders!
Roll With the Punches.
The beauty of PR is that no day in the office is the same, which keeps the work day interesting. There will be plenty of times where you think you have your work week planned but then something is assigned to you by your manager that is urgent. Don’t stress, these things happen all the time. It is important to accept that things will be thrown at you, take a deep breath, ask questions and get the task at hand accomplished.
Teamwork Makes the Dream Work.
Teamwork makes the dream work, quite literally. A successful event is not a result of one single person, but rather the entire team. With a total of 711 attendees and 25 media contacts who showed up on-site, the Dave & Buster’s 100th Grand Opening was a huge success. In a smaller market, this is incredibly impressive. Let me explain why this was a success:
- All team members had the same goal in mind
- Constant internal and external communication played a big role
- Everyone on the team was more than willing to stop what they were doing and help one another
- Excellent upper management leadership
- Respect between team members