Can you believe it? On August 2nd it will have been a year since Instagram introduced us to Instagram Stories. Instagram stories offers us the opportunity to share a series of videos or photos that will only live on the feed for 24-hours. Check out below some of the top features that Instagram stories has to offer, and how they can help you develop your brand’s social media strategy.
Instagram LIVE– This feature allows you to speak directly to your audience and in real-time. You can receive comments and create engaging conversations. In turn, brands are able to create meaningful and authentic connections with their audience. This is important for creating brand loyalty and trust within your digital marketing approach.
Boomerangs– Did you know, 25% of videos shared on Instagram stories are Boomerangs?! These short-form videos that play forward and backward are highly engaging and can create exceedingly popular content on your brand’s page.
Tags/Hashtags– Utilizing tags and hashtags within an Instagram story is both beneficial to your brand and the person or brand you are cross-promoting with. Users can click directly on those tags and hashtags to optimize potential reach and engagement from the audience.
The Swipe-Up Feature– Direct your users to “Swipe-up” in your Instagram Story and they can access a direct link. Whether you want to promote a specific product on your website, or direct users to an affiliate page, this feature allows for brand’s to have a direct call-to-action with their audience, providing an increase in click-through rates from the Instagram platform.
Even within the one year that Instagram stories have been available to us, we have seen the features develop in so many ways! We can’t wait to see what’s next!