Working for a lifestyle public relations firm, in any given day, you have to be ready for anything. While some days you’ll never leave the office, other days you’re off attending client meetings, photo shoots and filmings, and have to dash out to an event at the last minute. That can make dressing for the part a bit difficult.
Luckily, the industry we’re in is one that allows us to have a little more fun with our day-to-day dress than at a traditional office. At Konnect, we’re not only allowed to be creative with our work, but also, in what we choose to wear. Day-to-day dress should be fun, but never revealing or unpolished. The goal should be to stay true to your own style, whilst also keeping in mind that you’re representing your agency and need to look the part.
To make sure you master the look of a publicist in Los Angeles – transition pieces that are easily dressed up or dressed down are key. Layers are a great way to alter your look, too. A simple shift dress can go from casual to sophisticated in an instant with the addition of a structured blazer or cardigan. And never underestimate the importance of a spare pair of heels or wedges at your disposal to instantly make a relaxed look more formal. Another key to quickly improving a look can also be found in accessories! The addition of a scarf or nice bag can make all the difference in elevating a look.
And because our profession is not gender exclusive – the same goes for you, guys. Keep a spare tie or jacket handy for those times you’re dressed on the more of the business casual side. These things will allow you to easily dress up when you need to dash out for last minute staffing.
The moral of the story? Always keep a spare pair of shoes around, along with a jacket or polished accessory, so you’re ready to tackle anything the day throws at you.