In an effort to stay “InstaWorthy”, food brands are gearing up to stay visually connected to their consumers. Food art is the latest social media strategy that elevates the look of food past traditional flat lay imagery. As foodie culture develops, many Instagram artists are beginning to make their own niche in the food world. Instagram users @runnerkimhall and @harleysfood_art are perfect examples of a growing visual focus that collides the edible with the artist. While both accounts have different creative approaches, these artists’ growing fan base stems from carefully curated food staging and incorporating bright, unexpected pops of color.
Now food brands must consider not only how their products shape up when shared on social media, but how to design their feed for this new era of food marketing. The power of food staging as an art form is a rapidly growing trend brands can’t afford to ignore. Thanks to Instagram, consumers are now hardwired to look for the next eye catching photo. This trend isn’t limited to your Instagram feed. Art and food are an expanding cultural movement, showing up in new projects that honor the importance of food to visual culture while offering plenty of inspiration for food photography. The success of the Museum of Ice Cream and Julia Sherman’s art book, Salad for President, offers direct evidence that food, art and culture are a winning combination for food content marketing.