Unless you’ve been living under a rock, you’ve noticed that the 21st century media landscape is constantly evolving. Just this week, prolific outlet Rolling Stone announced it is seeking a new owner. Today, iconic Manhattan publication Village Voice printed its final issue. In past years, better-known lifestyle publications such as Lucky and SELF have folded their print editions.
While some journalists and PR pros are wondering what the future looks like, others are capitalizing on the opportunity to fill a new void in the media market. In the past ten years or so, a menagerie of millennial-focused outlets have sprouted, creating a revolution of sorts and challenging outstanding publications to rise to the occasion. (Hello, Good Housekeeping. We’ve noticed your new minimalist covers.)
Below are some of my favorite outlets to follow – both online and in-print (yes, it’s possible to still create a successful magazine). I’ve found that keeping up with these publications help not only keep my pitches sharp, but also build my vocabulary, pop culture knowledge, and of course keep me up-to-date in politics, civil rights and fashion.
My Ten Go-To Reads
- Popsugar – Started by a husband and wife team in 2006, Popsugar had humble beginnings as a celebrity gossip blog. These days, I follow Popsugar for all things pop culture – from new makeup collaborations to entertainment news. I have many a girlfriend who follow their fitness channel
- Refinery29 – Girl power, girl power, girl power. I love R29 for their in-house graphics alone – their other wordy content is secondary (ha, jk.) If you don’t follow founder Piera Gelardi on Instagram, start now. Also worth noting: 29 Rooms, Refinery 29’s funhouse / art popup happens each September in New York City. Mark your calendars now.
- Well + Good – What other channel has an entire column dedicated to activewear? Well + Good is the first place I head to for all things wellness including food trends, horoscopes, healthy workplace habits and more.
- Bustle – Emma Watson loves Bustle….. Oh, that’s not enough for you? I love Bustle’s listable desktop format, leading you to unending, mindless scrolling and stories you never thought you’d care about.
- Brit + Co – Originally focused on the DIY-market Brit + Co for me is the homey/cozy version of Refinery 29. I’m loving their Halloween content right now.
- Best Products – I ask myself daily why more people aren’t aware of Best Products – Hearst’s best-kept secret. The concept is pretty straightforward. Need a list of products that are the best? Yeah, Best Products has that. My #1 recc of the moment: ’10 low-maintenance indoor plants for the horticulture curious.’
- Healthyish – This newly launched Bon Appetit sibling is beautiful. If UX is your thing, check out their website.
- Kinfolk – Like the Danish concept of Hygge, Danish magazine Kinfolk is minimalist millennial #goals. If you haven’t already seen it in your artsy friend’s Instagram feed, you can check out the digital version of the quarterly publication here. It will probably make you want to buy one so you can take a picture of it for your Instagram.
- The Infatuation – Goodbye, Yelp. The Infatuation has become my obsession since moving to New York. Every restaurant it recommends is 10/10, plus, the ambiance is on-point. It’s thanks to these extraordinary editors I found Fishtag on the Upper West Side.
- Extra Crispy – Last but certainly not least. This outlet covers all things breakfast. Need I say more?
- The Everygirl
- Chalkboard Mag
- GOOP – Ok, so GOOP is kinda BS. But it’s so entertaining.
- Chowhound – Chowhound is lowkey owned by CBS, which makes me love it even more.
So, what are you waiting for? Get reading!