Today on Instagram, the #MuseumOfIceCream has a total of 77,435 posts and #lacma has 651,261 posts. Most photos under these hashtags are hundreds of selfies and portraits of people posing for the camera using the art as a supporting background.
If you walk into a museum today you will see more people posing for a picture and taking selfies rather than appreciating and contemplating in the artwork. Sharing our lives with others on social media has become so common that documenting every moment of our lives has become natural to many of us and has changed other aspects of our lives as well – such as our appreciation for art. Art has begun to become less desirable if you can’t document it to show others, and art exhibits and museums have taken to note their social media potential with the rise of new museums and exhibits specifically made for social media.
The Museum of Ice Cream and The Color Factory in San Francisco are examples of new museums that are specifically made to be Instagrammed. The new interactive museum 29Rooms, who has partnered with many companies such as Dunkin’ Donuts and Cadillac, is also an example of how art can collaborate with brands and sponsors to create artwork that allows brands to have people interact with their products and brand through an in-person experience. Working in the social media industry at a PR agency, there are many brands who desire to have a social media presence and understand the value of it. Whether it is to develop a brand identity or boost brand visibility, Instagram has surely emerged as one of the most important platforms for social media marketing.