Have you ever found yourself on social media spending hours watching those short and fast videos on how to whip up a dish for dinner? Outlets like BuzzFeed with Tasty and others such as Tastemade and SoYummy are taking the Internet by storm with their video creation for easy to cook recipes and making the lives of millennials a lot easier in the kitchen. Other outlets such as Business Insider create content and share facts for a variety of areas including restaurant and travel and so much more. Refinery29 is always sharing a short video on lifestyle, feminism and pop culture and even CNN is now producing a short clip with the latest news to quickly get updated throughout the day.
With digital marketing continuously improving and evolving to keep millennials interested, it is important for brands to plan to include digital content that fits social media in a way that is concise and provide a fast and effective story within their social media strategy. As I primarily focus on food and beverage, I spend a lot of time observing the way outlets share content within that area. With that, I noticed that it is rare that brands are shown or mentioned in the recipe videos. As time moves forward, I strongly believe brands should pay attention and invest in taking part in video marketing with large outlets.
Reasons why brands should budget for video content creation:
• Millennials are always on-the-go and searching for easy and fast information without too much research. The recipe videos are very useful for someone who had a long day and searching for a tasty but not difficult meal. This is a great opportunity to share a brand because WE WILL go out there and purchase the exact same item and brand in that video.
• Your story and brand is remembered by consumers when included in an interesting and short visual and can promote a large engagement on social channels; this gives brands the opportunity to learn more about their consumers and how they feel about the brand and product.
• With a video, the world is your oyster and you can share the brand’s image as creatively as possible, hopefully leaving a mark and disturbing the industry.
• You will reach a large audience and your loyal customers will love you even more!
Notice that the terms “short,” “fast,” “quick” and “easy” are used A LOT in this post. The reason is that those are the terms that fit into our busy lifestyle as millennials.