It’s the top of the 9th in Game 6 of the World Series right here at Dodger Stadium, and our very own Kenley Jansen is looking down from the pitcher’s mound at Astros pinch-hitter Carlos Beltran. Two outs; no one on base…things are looking good, but as every dutifully wary baseball fan will assure you, “you never know.” Then there’s one strike. Then two. And then, there you have it folks, the crisp, satisfying smack of a ball clapping into a catcher’s mitt.
Just like that, the Dodgers are careening into LA’s first World Series Game 7 ever. Celebrations erupt on the field, and thousands of ecstatic Angelenos launch into a raucous frenzy in the stands.
But amidst the ruckus, there’s a strange dynamic at play. Beers and hot dogs were put down a while ago, but every celebration is still one-handed and almost half-hearted. Friends, fans, and strangers share hugs and high-fives with their phones glued to their other hand and their eyes glued to their phones.
It happens all the time – at concerts, sporting events, protests, even during occurrences of violence when capturing a video for Facebook, the ‘gram or plain-old “posterity” (read: a collection of shaky video or blurry photos that rarely make it out of our iPhoto Albums) outweighs living in the moment or taking action.
Maybe it’s counter-intuitive to hear a digital marketing and public relations firm encourage people to put down their phones and be fully present during significant moments in their lives, but creating genuine memories that resonate with people for years to come is where the real magic happens. Those are the stories people tell their whole lives. They capture our attention and persevere in the tales we tell our friends and families. These moments live beyond the fickle nature of the news cycle and our social media feeds.
But that’s just what effective PR events and campaigns do. They think beyond the feed and work with clients to create genuine experiences that the media and the general public will get wrapped up in – even if just for a moment – and then share with the world.