One of the things I enjoy most about working at a Public Relations Agency is being able to work on a variety of accounts and truly learn the different sectors of this profession. While having diverse accounts to work on allows any publicist to better their skill set, I find it partially scary.
Yes, I said partially for a specific reason. There is this exhilarating feeling I get when I am chosen to be on a new account, travel to the onboarding meeting, meet the team and sit through an information packed session to better learn the brand. The fun part starts when you really get down to business with pitching, deadlines, phone calls and interacting with new contacts you never had the opportunity to work with before.
Ready for the partially scary part? Expectations. Whether you are an artist, CPA, professional athlete, parent or publicist, you have expectations. When taking on something that is unfamiliar, there are moments of self-doubt where the tasks seem much bigger than you. But how do you overcome the high expectations you set for yourself and get the self-doubt to stop? Simply push through.
Some words of advice – take notes:
- I realize that expecting perfection out of yourself will not result in perfect work all the time
- I realize that the hardest part about a press release is writing the first sentence
- I realize that embracing the fear and tackling it first hand can only help
- I realize the partially scary part about the unfamiliar is what makes us grow professionally and personally