This week the Konnect social media team wrapped up our quarterly photoshoot for Overland Dog Gear, a line of unique, high-quality dog luggage. There’s a number of steps we took before (and after) the shoot to ensure that the client was comfortable every step of the way. From planning to execution, prepping for a photo shoot is all about paying attention to the details. Check out a few tips below on how to best prepare for an upcoming shoot.
1) Create a mood board & shot list
Before you do anything else, it’s a good idea to create a mood board for your shoot. It’s crucial the client feels confident in the vision you’ve laid out for them before spending the time and money to execute a shoot. My go-to site for inspiration is usually Pinterest or Tumblr. Set aside time to focus on an idea, color schemes and narrative of the shots so you and the client will have a clear vision of the story you’re trying to tell through your photos. Team effort is always a plus! Invite others in your team to brainstorm fun shot themes.
When speaking with your client beforehand, give specific tips on what to expect during the shoot, both in terms of what you’ll be doing, and how the shoot will run. The more you can explain the why behind all this, the more your client will appreciate your motivation and trust you to run the shoot.
Once you’ve laid out the theme of your shoot, it’s time to find the perfect location. It’s always worth it to have you or someone on your team scout the location first, making a note of all the best viewpoints so you’re able to get the best shots day of the shoot. It’s also important to note the use of a location shooting permit. You will generally need a permit if you are shooting on public property or if your shooting will impact others and/or the environment. Some questions to ask if you think you might need a permit:
- Is this a commercial shoot?
- Will your filming disturb traffic or pedestrians?
- Are you using the public space in a special/different way than it is intended?
If you answer yes to any of these questions, you likely need a permit.
3) The Follow Up
Once the photo shoot is wrapped up, be sure to send a follow-up email to the client within 24 hours letting them know how the shoot went. I like to reiterate the key themes that were captured during the shoot and how the run of show went. Also, provide a couple “sneak peek” images to get the client excited before sending the fully edited photos/videos.
Have a great shoot, friends!