Stereotypes never stop existing. Los Angeles: traffic, showbiz; New York: fast-paced, loud; Austin: laid back, liberal, weird. With a presence in these three incredible and different cities, Konnect Agency employees are able to successfully work together despite the different time zones, personality differences and stereotypes of their cities.
As a Los Angeles based Public Relations agency, Konnect strategically expanded its offices to New York and Austin – making a presence with the media in (almost) every time zone. Being scattered across the United States presents pros and cons for Konnect employees on a daily basis. Below are a few of my thoughts on working in the PR industry from three separate offices.
Be Aware of Time Zones: I can say I’m a bit spoiled living in Austin in the central time zone between the three offices, but there are challenges. When scheduling internal calls and client meetings, I always have to think about other team members and clients, where they live, and be respectful of their workload, lunchtime and time of day. Speaking for the NYC and Austin teams, there are many times we need something from a team member in the LA office, but it is only 6 am on the West Coast. This has taught me to problem solve and prioritize, making sure that I am as productive as possible before I get the information I need from my west coast team member.
Make the Most of Staffing: At Konnect Agency, we always look to maximize how we work together as a team. Specifically, having three offices truly comes in handy as it relates to events. From the New York team helping staff a Dave & Buster’s grand opening on Long Island, to the LA team assisting with the Nautica Malibu Triathlon, to Austin team members coordinating a TV appearance for a client while they are in our city, we truly know how to help each other out.
Video Conferencing With Co-Workers: When Konnect hires new employees in a different office, video conferencing can help us get to know each other face to face, as opposed to only being a voice on the phone or someone you only know via e-mail. You never know when you will actually get to meet the new team member in person – it could be two weeks or two months. Video calls can really help you get know the person you work with on a deeper level and builds a level of comfort that is helpful in collaboration. I’ve found that what makes teams successful is knowing one another’s strengths/weaknesses and complementing one another.
No matter what city we live in – big or small, fast-paced or laid-back, weird or “normal,” PR professionals at Konnect find a way to work together to meet their clients’ needs every day.