With over 300 million active Instagram accounts, Instagram has changed the way brands connect with their customers. Instagram has more recently expanded the Stories element on their platform to give it a more active experience for users. Since the launch of Instagram Stories, users have increasingly become fans of this feature on the platform as demonstrated by higher engagement levels on stories (vs. posts) and brands have learned to optimize their Stories to reach a larger audience. As one of the top Los Angeles Public Relations agencies, learning and developing an Instagram Story strategy has been a priority. Here are some of our top tips on how to take your Instagram Stories to the next level.
- Keep It Brief: On average, top-performing Instagram Stories are shorter and contain branding earlier in the Story. Keep your audience captivated and interested in your content by focusing on quick snippets that are active, creative and on brand.
- Keep the Demos Coming: According to Facebook IQ, Facebook and Instagram’s Insight Team, product demos perform successfully on Instagram Stories because they are most useful to viewers. Product demos should educate on usage and answer any questions that may lead to viewers wanting to try it out for themselves.
- Swipe It Up: If you’re an established business on Instagram (meaning you must have more than 10K followers to qualify), it is important to drive your audience to a page where they can learn more about your brand or even purchase your products. This is where the ‘Swipe Up’ feature comes into play. By including the ‘Swipe Up’ option in your Instagram Stories, brands have the ability to drive potential audiences to purchase. Instagram also includes an in-depth tracker to see the traffic coming from Instagram Stories.
Instagram Stories has developed into one of the best ways to take advantage of the platform and will continue to evolve, but with these tips and counsel from our Public Relations Agency, you can dive into Instagram Stories like a pro!
‘Till the next Instagram update!