This past week, our public relations agency has been abuzz with the action-packed FIFA World Cup games taking place in Russia. Our Los Angeles publicists are showcasing their pride and excitement for their homeland nations including Germany, Australia, Peru, Portugal, Korea Republic and more. The world’s most anticipated sports competition brings fans from across the globe to witness 32 all-star soccer teams battle it out for the top spot and win the coveted FIFA World Cup Trophy. As the world watches, they are experiencing a myriad of emotions as their favorite teams compete. Goals are celebrated while upsets are wallowed and everything in between.
While tuning in, I pulled some key takeaways for PR professionals from the sport that endures it all.
- Equip yourself and your team with a winning playbook: Brazil has been the most successful champions in this international soccer competition with five titles won with unwavering teamwork, dedication and strategy. Each player works together with the same “GOOOAAAALLLL”: to beat their opponent. As publicists, we can learn a couple things from these incredible athletes and teammates by creating a game plan, anticipating/overcoming obstacles, executing and achieving our goals. We always say “A success of one is a success of all” and it is important to understand the strengths of your team members to develop a winning PR approach.
- Don’t be intimated by big players: As you may have seen, the #1 team in the league, Germany, was recently beat by Mexico’s underdog lineup. This is a testament to never underestimate someone’s strengths. Use this mentality when approaching daunting media contacts – don’t think that you can’t successfully pitch the big dogs to secure an amazing feature for your client. These challenges will provide the opportunity to grow and improve your media relations skills!
- Aim with precision and accuracy: Blindly kicking the ball with the hopes of making a goal is not the way to score. Seasoned players survey the field and their opponents, aim and drive the goal to get the point. This can be applied to our media relations tactics – At Konnect Agency, we have a one-to-one approach with PR outreach. It yields more successful results and it’s beneficial to know what journalists, producers and reporters are interested in writing about. We get creative with our storytelling and pitches, personalize our approach to each media contact and thoroughly explain how our clients could fit in their editorial content.
Be sure to stay tuned in as the FIFA World Cup competition continues to unfold until mid-July and we can discover additional lessons that can be applied to sharpen our work and teams to score big!