Even though it felt like January lasted three entire months, we’re now more than halfway through 2018 in the blink of an eye. Already our favorite magazines and news sites are covering fall and winter holidays—from Target’s new Halloween releases to Christmas travel plans—and that means, as a public relations agency, we’re already looking ahead to 2019 while also keeping an eye on trends and topics to cover in the last full month of summer.
Below are five short-lead and long-lead pitch angles to keep top-of-mind this month:
- National S’mores Day (August 10) — Indulge in the final days of summer and get creative with your s’mores game for National S’mores Day. Like SMASHMALLOW did with its S’MORE BETTER food truck, brainstorm activations that put a new spin on the classic treat. For August, celebrate the day with deals and products that take your s’mores to a new level, eats and drinks that pair well with the gooey treat, or—if you have the luxury of working with food and beverage clients that can give you access to a chef—craft different s’mores recipes that readers can use for their end-of-summer parties and other outdoor social gatherings.
- Back-to-School — Parents everywhere are getting ready for their kids to return to school. If you work with children’s products or services, find ways to feature them in back-to-school roundups and deals for the new school year, fun dorm room decor for incoming college freshmen, and more. For those of you who work with thought leaders in education and child development, now’s the perfect time to further establish their credibility on a national platform with expert topics like easing back-to-school anxiety and preparing for the next grade level or school.
- Outdoor Living — Working with outdoor lifestyle brands and products (like Pioneer Landscape Centers, for example) is especially fun this time of year. Think of ways that you can utilize your clients for the long-run by thinking beyond summer fun and sun. If your client has outdoor products—whether it’s patio furniture, gardening supplies or outdoor kitchen kits—pitch around ideas like transitional outdoor living/landscaping products, ways to prep your backyard for fall (and winter) and creating that outdoor oasis you’ll be sure to enjoy when the cooler season rolls around. You can also partner with a few brands or influencers to help generate buzz and awareness.
- Holiday Gift Guides — It’s Christmas in July and writers are already gathering ideas for gift guides for kids, friends and family of all ages. If you work at a PR agency, now’s the time to collaborate with your coworkers to come up with a fun, comprehensive holiday gift guide. Whether it’s for kids and family, food and beverage, or other lifestyle products and services that would make great presents this holiday season, start scouring guides from recent years to get an idea of what’s been covered in the past, and position your client from a unique perspective so that editors can’t pass it up!
- New Year, New You — The year has gone by quickly, and it’s now almost 2019—and that means that it’s time to think about those New Year’s angles! Start reaching out to reporters who will be covering the infamous ‘New Year, New You’ topics for 2019. If you have the benefit of working with F&B and fitness clients, think along the lines of holistic ways to greet the new year and products that make sticking to your New Year’s resolutions easier. No food or fitness clients? No problem! Tap executives and thought leaders within the different industries you represent to cull insights like how entrepreneurs and CEOs are focusing on success for New Year’s and trend predictions for 2019.
Now let’s make the most of August (and beyond).