3 Ways Brands Are Going Pink This Month
As you may know, October is National Breast Cancer Awareness Month and if you work in franchise PR or lifestyle PR you see a ton of companies turning pink. Whether it’s Smoothie King’s Pink Warrior smoothie or Otto’s Tacos’ pink tacos – there’s pink everywhere. There are so many way brands can ‘go pink’, but here are a few ways that Konnect’s very own clients are doing to join the fight against breast cancer.
Hungry Howie’s, originator of the flavored crust pizza, has been working with the National Breast Cancer Foundation for the past ten years to raise funds to support survivors and those currently fighting breast cancer through their Love, Hope & Pizza campaign. Since the beginning of Love, Hope & Pizza, Hungry Howie’s has raised over $2 million for the foundation.
Each year the brand ditches their iconic yellow boxes for pink boxes topped with the National Breast Cancer Foundation logo, and they create specialty Love, Hope & Pizza merchandise for customers to purchase during the month of October. For every pizza and specialty merchandise purchased during the campaign, the brand makes a donation to the NBCF. Hungry Howie’s also allows fans to “Spread the Hope” by decorating a pink paper pizza slice and hanging it on the wall to let it be known that they have joined in the fight against breast cancer. In addition, Hungry Howie’s offers their fans a special offer to drive additional customers to their products. This year, to celebrate the tenth year of Love, Hope & Pizza, the brand is offering a medium 1-topping pizza for $1 with the purchase of a large 1-topping pizza at regular menu price. By offering a deal in tandem with their partnership with the NBCF, Hungry Howie’s is opening the door for new customers to try their famous flavored crust pizza and become life-long fans while supporting an incredible cause.
Cabeau, the leader in comfort travel products, has been donating a percentage of sales from its award-winning Evolution Pillow in pink to The Breast Cancer Research Foundation for the past four years. This year, based on a sales cycle from July 2017 to August 2018, the brand donated $48,000 to the foundation to help with research in areas involving tumor biology, heredity, lifestyle and prevention, treatment, survivorship and metastasis. Customers can join Cabeau in the raising funds for TheBreast Cancer Research Foundation simply by purchasing a pink Evolution Pillow from their website or in stores.
Sky Zone, the world’s first trampoline park concept, has two pink options for their guests to works to donate funds to the American Cancer Society. All Sky Zone locations offer special edition pink SkySocks throughout the month of October for $3*, and Sky Zone will donate a portion of the proceeds to the American Cancer Society. Select Sky Zone parks will host a “PINK OUT” at their park on October 20th in support of National Breast Cancer Awareness Month. Parks will “PINK OUT” their locations during open jump hours and encourage guests to come in to join the fun. Then, to benefit the fight against breast cancer these locations will host a “Pink GLOW Night” on October 20th. The parks will transform into a pink-themed jumping dance club complete with lasers, music and backlights. In addition, the Sky Zone network will make a combined donation of $25,000 to the American Cancer Society to further their goal of creating a world free from the pain and suffering of breast cancer.
While the ‘pink-covered’ category seems overrun and overused, brands are still benefiting from participating in National Breast Cancer Awareness Month. Not only do they receive recognition from national media, but they also have the opportunity to cultivate local media relationships through news segments and online stories. In addition, they are able to gain new customers and fans because of their work with a notable cancer foundation. So whether you’re looking for a new travel accessory, need a place to entertain your kids or you’re simply enjoying a slice from the originators of the flavored crust pizza, you’re doing your part to help support survivors and those currently fighting breast cancer.