Konnect Daily

Konnect’s Valentine’s Day Gift Guide

Konnect’s Valentine’s Day Gift Guide

Valentine’s Day is officially right around the corner – wild, I know! When you work in food & beverage PR or lifestyle consumer PR, you start planning for Valentine’s Day almost four months in advance, so it’s fun when these holidays you’ve been preparing for finally roll around. Valentine’s Day is a day for love; […]

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The New Male Power Shopper Emerges in 2019

The New Male Power Shopper Emerges in 2019

Historically, women have been the ones actively shopping and making a majority of household purchase decisions. Thus, retailers and marketers have primarily catered to women’s preferences in the customer experience. But that may change in 2019… First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions, conducted a […]

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New Year, Better You

New Year, Better You

Working at a public relations agency, the phrase “New Year, New You” is something that you begin hearing and saying as early as October, all the way through mid-January. Capturing the frenzy of stories that come out at the beginning of the year to reflect the many resolutions to be healthier, this idiom is stamped […]

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What the Growing Wellness Market Means for Public Relations

What the Growing Wellness Market Means for Public Relations

It’s the start of a new year, which means ‘health and wellness’ resolutions are at the top of everyone’s mind. But as we’ve seen in the past few years, people’s interest in maintaining their mental and physical health continues to skyrocket with no sign of stopping — this isn’t just a seasonal fad anymore. The […]

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One Word for the New Year

Just a few days into the new year, and I have been thinking a lot about what I want my 2019 to look like. See, I’ve never been a “resolutions” kind of person. I have always believed that if you want to do something for yourself, or others, you should do it right away. That’s […]

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