Konnect Daily

Amazon Prime Day

Today marks the official start of the biggest shopping extravaganza of the year. At its 5th year in a row, Amazon is offering multiple deals, exclusively to Amazon Prime subscribers, today and tomorrow in honor of Prime Day. What started as a birthday celebration for Amazon’s 20th year anniversary, has grown into a global shopping holiday similar to Black Friday. Amazon also prepared to make this year’s Prime Day a bigger event for the second time by kicking off a pre-Amazon Prime Day streamed concert in New York featuring Taylor Swift, SZA, and Becky G. Celebrities have also joined on this cultural event by promoting discounts on their own product lines —Lady Gaga’s new makeup line will launch on Amazon Prime Day and Kobe Bryant’s body care essentials line will have some deals– to name a few!

So what exactly is the big deal (no pun intended) about Amazon Prime Day? Amazon Prime Day has more deals than Black Friday with more than a million discounts available worldwide. Being labeled now as a global holiday, Amazon shoppers take advantage of all the great promotions on this day because it’s the perfect time to stock up on gifts for the upcoming holiday season. All tech shoppers will also most likely score the best markdowns on their favorite electronics and tech products on Prime Day. Amazon’s list of promotions has expanded to food items, clothing, home, and even lifestyle products. For Amazon, Amazon Prime Day is the perfect opportunity to attract more customers to subscribe to their Prime membership service. Even their competitors—Target and eBay are imitating similar “Prime Day” style discounts on their websites.

From a public relations agency perspective, as Amazon Prime continues to grow, it is important for clients to participate in this major event because it’s the perfect opportunity for brands to join for added exposure and visibility and to let other customers know their products are available on Amazon. Clients can also benefit from this day by growing within their category. U.S. consumers who regularly purchase tech products on these major sale holidays are also encouraged to buy products from fashion lines and grocery products on Amazon Prime Day.

Take a look at all these incredible deals below that are being offered during Amazon Prime Day:

Regalo Baby
Regalo Baby, a brand of products focused on simplicity, safety and security to make family life easier and kid’s life safer, will be offering 20% off on the following items on Amazon Prime Day:
Wide Span Safety Gate
Double Door Super Wide Baby Gate and Play Yard
Home Décor Super Wide Baby Gate
My Cot Deluxe
Home Accents Extra Tall Baby Gate
Top of Stair Baby Gate
Deal: 20% off select products
Amazon Link: https://www.amazon.com/stores/Regalo/Homepage/page/C58EDE4D-5FDC-4F2E-87FB-505C4B1F91A

ONE Brands,
ONE Brands, whose bars include signature 20 grams of protein and only ONE gram of sugar, will be running a 4 day 30% coupon starting July 13th and going all through July 16th for all of their flavors, including the Best Seller Variety Pack and Chocolate Lovers Variety Pack.
Deal: 30% off all products from July 13-16
Amazon Link: https://www.amazon.com/stores/node/18327036011?_encoding=UTF8&field-lbr_brands_browse-bin=ONE&ref_=bl_dp_s_web_18327036011

RightRice
Celebrate Amazon Prime Day the right-er way with RightRice. Deliciously nutritious RightRiceis packed with the power of vegetables and has more protein, fiber than white rice and almost 40 percent fewer net carbs than the traditional side dish and all of its products are 25% off from July 15 to July 16.
Deal: 25% off all products July 15-16
Amazon Link: https://www.amazon.com/stores/page/D596923C-5EA3-4261-83C2-53B7B63B3958

CORE Foods
CORE Bar is the ultimate overnight oat bar that MUST be refrigerated for freshness – which means it’s made with real food and can maintain freshness for about a week without refrigeration. CORE Bars come in 6 different flavors and are organic, gluten-free, non-GMO, vegan, protein-rich, high in soluble fiber and low in sugar.
Deal: 40% off all CORE bars
Amazon Link: https://www.amazon.com/corefoods

Happy shopping!
-Cassie

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