Konnect Daily

Marketing Mix: The Secret Sauce

Marketing Mix: The Secret Sauce

Securing your place in the spotlight in a world with an 8-second attention span is not for the faint of heart. An abundance of research suggests that as the wealth of information available to consumers increases, our communal attention spans will continue to decrease. And, in our always-on, always-connected world of smartphones and social media, […]

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Growing from “Ghosting”: 3 Best Practices for Dealing with Media Silence

Growing from “Ghosting”: 3 Best Practices for Dealing with Media Silence

It’s October, and in the spirit of Halloween, being “ghosted” as a PR professional is not uncommon but can follow with feelings of confusion or self-blame. We have all been there. Imagine, you spend time developing friendly and professional relationships with journalists, craft a strong pitch surrounding your client’s innovative products, have sent samples and […]

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How Hiking Prepared Me for My Career

Growing up, I was never a very active kid. The most I moved my body was during dance, but I never got into traditionally athletic sports. I was the kid who complained the whole mile in gym class. But the one activity I have loved my whole life is hiking. There’s something so peaceful about […]

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How to Work Outside of Email

…Even When Your Inbox Is Filling Up It’s 8AM on a Monday and your inbox is flooded with 100+ emails — *ahhh!* You had a list of top-priority items you wanted to get done today, but rather than tackling some of those bigger to-dos, you start going through each email. By the time you’re nearly […]

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Driving Social Media Growth In A Content Saturated Market

Driving Social Media Growth In A Content Saturated Market

Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Take Instagram for example. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019.  As this expansion continues, the importance of […]

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