Podcasts are booming right now and they are only going to get louder! This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. According to Podcast Insights, there are over 1,500,000 podcasts, over 34 million episodes (as of October 2020) and topics covering EVERYTHING!
Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. There are unique advantages in being a guest speaker and it’s definitely worth your time to explore as you begin to plan your brand strategy. You’ll have the opportunity to highlight your company news and recent accomplishments. Podcasts are also a great way to help build your credibility, make connections, and generate amazing content! As an expert guest, you can become an inspiration by educating, sharing ideas and leading the people in your field.
Share your expertise and build respect within the industry
As a successful leader in your industry, you can provide your expert insights and valuable content to share with a specific target audience. Podcast listeners tune it to learn and be inspired. When finding your topic of conversation, consider the following questions:
- What’s in it for the podcaster and their audience to have you on?
- Who is their demographic and what can they learn from you?
- What’s the purpose of knowing this information now?
- What industry data, demographic information and/or company statistics can you share to help support your claim(s)?
Chances are if you’re interested in a specific podcast, it’s highly likely that other leaders and people with your similar interests are listening in as well.
Broaden your exposure to an entirely new, engaged audience
One of the biggest reasons to get on podcast is to expand your audience and reach new potential customers. Podcasts have the potential to resonate with audiences on a deeper level – especially when it’s a topic of interest. When you find the right podcast show with the right talking points, you have the ability to reach your target market with your unique message. And when you bring value to a podcast episode, you’re building credibility while introducing your name and company to a whole new set of individuals (and it’s also highly likely that they share your episode with others in their circle).
Develop a real, personal connection
Podcasts bring the power of personification! Every episode is an opportunity to connect with the audience. Tell your journey and provide stories of challenges and struggles. By sharing those low moments in your career, you open the doors and allow the audience to resonate with you on a relatable level. These intimate stories and interactions with your audiences help foster stronger connections and ultimately boosting your reputation with the media, community, and your own industry.
Calls to action
During your time on the podcast, take the opportunity to connect with your audience. Provide a call to action that directs the audience on how they can help, learn more about an upcoming initiative, and/or follow you on social media channels. A few call-to-action examples include:
- Visit Company Website
- Subscribe (to a newsletter)
- Follow Social Media Channels (LinkedIn, Facebook, Instagram, YouTube)
- Use Exclusive Code for a Limited-Time Offer
- Leave a Review
- Read Blog Post to Learn More
Every Podcast Episode is Your Secret SEO Weapon
Each podcast episode is evergreen marketing content that is searchable online forever. Once a podcast episode publishes, there are multiple ways to take utilize this across your business. For one, you can transcribe and provides links to where the podcast lives as a company blog post. You can also clip snippets of the interview and provide additional thought leadership should you have an update or more details to share. Just make sure to generate more and more backlinks (with more and more reputable websites) which is an important ranking factor in SEO.
It is also highly recommend to share the published podcast link across your personal and company’s social media pages! Podcast hosts are generally pretty adept at their own SEO as they promote each episode and will tag their guest and business, so why not maximize those efforts on your end as well. You can pull quotes, highlight clips, and share the published link across all of your personal and business social media channels including LinkedIn, Facebook, Youtube, Twitter, and Instagram. Do you have newsletter or mailing list? If so, share the news with your subscribers too!
Interested in becoming an expert podcast guest? Konnect with us and let us help you find you tap into the power of podcasts to get more exposure. We’ll help you target the right show, connect with the right audience, and build your digital reputation!