We’re over halfway through 2025…how are you doing with your marketing goals? You’ve probably finished your mid-year review, and now is a great time to reflect and refocus. Are you hitting your brand goals for the year? Or is it time to shift strategies, re-engage your audience, and reignite growth?
Strong brand momentum comes from aligning three key areas: public relations, influencer marketing, and social media. Whether you’re on track or need a boost, here are mid-year tactics to help you finish the year stronger than you started.
Public Relations: Elevate Your Visibility
Launch a Satellite Media Tour (SMT)
If brand awareness is flat, it may be time to amplify your voice. A Satellite Media Tour is a high-impact way to put your spokesperson in front of dozens of media outlets…all from one location. This tactic builds credibility, earns national exposure, and allows you to control your message without a massive travel budget. Check out the results from a recent one our team coordinated with Lightbridge Academy.
Create Data-Driven Headlines
Looking to establish industry authority? Commission a custom survey through partners like Talker Research to uncover timely, relevant insights. These results give you a newsworthy angle for media outreach while reinforcing your brand’s thought leadership. For example, we helped an early childhood client break through with headlines like: “Why Today’s Modern Parents Are Prioritizing Mental Health.” There’s nothing better than hard-hitting data to establish insights and trust.
Mid-Year Tip: Use your PR wins to fuel other channels. Highlight media coverage in email, social, and on-site content to extend reach and reinforce your brand’s credibility.
Influencer: Build Partnerships That Scale
Give Creators Creative Freedom
If influencer content isn’t performing, it may be time to loosen the reins. The best results often come when creators stay true to their own voice and style. Let them lead the idea, stay on-trend, and bring the brand into their world…not the other way around.
Strengthen Relationships Beyond the Brief
Great influencer marketing is rooted in trust. If you haven’t checked in with your creator partners lately, now’s the time. Engage with their content, offer relevant gifting, and loop them into future campaigns that fit organically. This positions your brand as a collaborator, not just a client.
Involve Influencers Early
Before you brief, invite. Bring creators into brainstorming sessions or ask for their input on new campaigns. Their ideas might surprise you, and when they feel heard, they’re more likely to overdeliver.
Celebrate Their Wins
Everyone loves recognition. Praise their creativity, share more than one frame, and post about your favorite moments. It builds goodwill and encourages creators to go the extra mile, even on paid collaborations.
Mid-Year Tip: Hosting an event? Ask the event host to announce they’ll reshare any content tagged at the event. A small ask can drive a big wave of organic posts.
Social Media: Go Beyond the Feed
Expand Your Presence with Partnerships
If engagement has plateaued, look for ways to break out of your feed. Loop giveaways, content swaps, or influencer takeovers with complementary brands can inject new energy and audiences into your strategy.
Tap Into Trends
Keep your social content fresh by aligning with cultural moments. Think April Fool’s roundups, viral challenges, or memeable news cycles. Many of these also create natural tie-ins with PR for added value. Adweek always loves a good Met Gala or Halloween roundup.
Don’t Skip Boosting
Even the best content can get buried by the algorithm. Set aside budget to boost high-performing posts, campaign announcements, or creator collaborations. It’s a simple way to extend reach, especially when organic is feeling slow.
Mid-Year Tip: Review your top-performing posts from the first half of the year. What worked, and why? Double down on those themes for the next six months.
Go Bigger: Plan a Campaign That Touches All Three
Need a second-half spark? Plan a campaign that integrates PR, social, and influencer from the start. Whether it’s a product launch or a pop-up experience, choose a tentpole moment that can feed multiple channels:
- Influencers to build buzz and spark content
- PR to secure media coverage and reinforce credibility
- Social to drive engagement and extend the moment
When all three work together, you don’t just check boxes—you create movement.
Let’s Finish Strong
The second half of the year holds just as much, if not more, potential as the first, but only if you take a moment to reassess, refocus, and recharge your strategy. These mid-year tactics are designed to help you get back on track (or level up even further) across every marketing touchpoint.
Need support aligning your brand’s goals across PR, influencer, and social? Let’s talk.