A company’s website is their calling card, their first impression to customers – and you know what they say about first impressions. Konnect Agency has gone through some changes over the last 11 years, so it was important for us to re-examine the impression our website was making and how it was representing the dynamic services that Konnect Agency offers. Without further ado, we are pleased to introduce Konnect Agency’s gorgeous new website!
No longer just a PR agency, Konnect Agency has morphed into a full-service brand strategy agency taking an integrated approach to all of our campaigns through traditional and new marketing tactics. With the new initiatives we continue to take on as an agency, we needed a fully engaged website to reflect all the growing capabilities we offer, including brand strategy, PR services and digital marketing.
Before we could start the redesign for our website, we needed to fully understand why it is important for a business to have an informative and engaging website.
It is incredibly important to have something available to connect your brand to your customers at any time, day or night. By having a website, you are making it easier for your customers to approach you when it is convenient for them – which could be 1 or 2 in the morning! Let us explore convenience a bit more.
Convenience is a top priority for customers, especially in today’s climate. The more convenient something is the more likely a consumer is to use it. Your website must be convenient to visit, the contact form on your website needs to be convenient to ask questions, the e-commerce setup needs to be convenient for purchase, etc.
By displaying products and features on your website, customers can get the initial information needed to pursue your services. Many customers make purchasing decisions online and their decisions will be supported because of a brands online presence.
Separates you from your competitors
Having a website is important to beat competition. Through modern SEO tactics like content creation, link building or social media marketing, you can stay on top of competition and attract more customers to your business
The WHY behind having a website is one thing, but does it really make a difference if the website is not positioned well? To answer that question, we turned to our friends and experts at StoryBrand to ensure our website was properly telling the Konnect Agency story. StoryBrand is a framework that helps businesses clarify their message, eliminate confusion, and create a story around their customer.
According to StoryBrand, customers are drawn to clear stories that captivate the human brain and help them thrive. Story formulas teach us where to position our products and services to meet our customers exactly where they are in time. It all starts with a character (our consumer), who has a problem. They look for a guide (Konnect) that will understand the problem and put a plan of solutions together that will push for a call to action, ultimately yielding the results need to solve the characters problem.
For Konnect, our story does not start until we are introduced to the characters problem, which is where our website comes in. It was important for us to highlight our solutions as a guide for our customers so we can be the catalyst they trust to put them on the path to yielding results.
Once we reestablished the purpose of our website and how to formulate the story we wanted it to tell, the next step was finding a partner who could bring it all to life. For this, we turned to the creative digital wizards at Operatic Agency. It was important for Operatic to understand the purpose of rebuilding the Konnect Agency website and while they had ton of great ideas right away, it was essential to get a grasp of our background – what brought us to this point, and what has been done before. A scope of work was created to ensure we were all aligned with the work that would be done and from there a steady timeline of creation was put in place.
The key elements we took into consideration while developing the WHY behind our website and the story we wanted it to tell:
- Design: Remember what we said about first impressions? The design of a website needs the three C’s – clear, concise, and consistent. Iconography, language, visual language – from your company logo to the images used in case studies, all need to cohesively tell your story.
- Content: Most importantly, the content on your website needs to hold your reader’s attention. Content can include copy, visuals, textual, animation, videos, etc. and all formulate into an engaging user experience. Which brings us to SEO…
- SEO: It is a must to have your content optimized for search engines – how else will customers find you before your competitors? Keyword associations throughout the website are key to increasing SEO optimization and the different ways in which your customers will find access to your brand.
After months of extensive work and planning, we are so enamored with the way the redesign turned out. We find it to be visually stunning and informative with clear, concise, and consistent content. The Konnect Agency calling card is complete and we hope you enjoy it as much as we enjoyed recreating it!
– Kelly Michelson