The summer news cycle can be a slow one. Unless your company is announcing a c-level hire, funding raise or new product, reporters are difficult to get ahold of. And who can blame them when the days are hot and the Fridays are short? Luckily, public relations professionals have a few tricks up our sleeves […]
Read More >Working at a social media and PR agency, you get to work with a lot of great influencers. I found this influencer news in the media very interesting and wanted to share! Amazon has decided to take full advantage of the popularity of influencers to create Amazon Drop. Now many companies already use influencers but […]
Read More >While working at a fast-paced public relations agency can look easy and seem glamorous, the reality is that there can be a lot of chaos happening behind-the-scenes. Juggling clients and editors, securing placement opportunities, attending conference calls and in-person meetings, compiling reports, monitoring the news, and maintaining cohesive strategies can be overwhelming. If we’re not […]
Read More >As a public relations professional, it’s interesting to see how others perceive the industry we work in. When asked, most don’t necessarily know what public relations is exactly. Let’s lend a hand: public relations is the act of building and maintaining mutual beneficiary relationships with clients and media. Still, the world of public relations is […]
Read More >We are mere days away from afternoons spent by the pool, 16 hours of daylight, caravans to the beach, sundresses and shorts, out of office travel responses…the list goes on. At a food and beverage PR agency, summer is the perfect season to insert clients into stories and consumer-facing activities around BBQs, outdoor activities and […]
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