SMASHMALLOW is an upgrade from the traditional marshmallow and is the first premium ‘snackable’ marshmallow brand.  Made with organic cane sugar and simple, naturally sourced ingredients, SMASHMALLOW and SMASHCRISPIES deliver a clean-label indulgence perfect for satisfying any sweet tooth.

Our Assignment

Konnect Agency worked with the SMASHMALLOW team to create a campaign that takes advantage of key thematics (Easter, S’mores, Halloween, Valentine’s Day, etc.)  year-round and positions SMASHMALLOW as the must-have healthy swap for anyone looking to trade up on their mallows.

Results for 2017
Total Impressions across a variety of high-profile media outlets
Key Placements
O, The Oprah Magazine, TODAY, InStyle, POPSUGAR, Refinery29, People Magazine

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