News & Insights
Tips, insights, industry news and happenings from the Konnect krew.
What We’re Seeing: 2024 Influencer Trends You Can’t Ignore
February 6, 2024
Trust has always been the cornerstone of successful marketing, and in the dynamic world of influencer partnerships, the reliance...
Read MoreLeveraging an Influencer Marketing Agency to Tap into the Buying Power of Gen Z
May 17, 2023
In today's digital age, influencer marketing has become essential for brands looking to reach Gen Z. This generation is a force to...
Read MoreDemystifying Deinfluencing: An Influencer Marketing Agency’s Perspective on the Trend
April 20, 2023
In recent years, influencer marketing has experienced explosive growth and continues to thrive. The industry is projected to be...
Read MoreHow an Influencer Marketing Agency Can Help with Video Strategy
November 14, 2022
As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly...
Read MoreA PR Agency’s Guide to Holiday Gifting Campaigns
July 13, 2022
We know what you’re thinking - it’s July - why are we already talking about the holidays? It seems like the holiday season...
Read MoreFour Reasons to Partner with an Influencer Marketing Agency For Your 2022 Events
February 3, 2022
After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. With safety...
Read MoreWorking with an Influencer Marketing Agency for Earned Media Opportunities
January 7, 2022
In our business, we often use influencers to speak on behalf of our clients to elevate a campaign or a brand’s voice. Oftentimes...
Read MorePlanning Your Holiday Influencer and Celebrity Relations Campaigns
November 9, 2021
Why Influencer and Celebrity Relations Move the Needle During the Holiday Season As the end of the year quickly approaches,...
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