News & Insights
Tips, insights, industry news and happenings from the Konnect krew.
5 Trends from Expo West
March 27, 2026
Konnect Trendspots at 2026 Natural Products Expo West Each March, the natural and organic food industry gathers in Anaheim, CA,...
Read MoreLessons from the Trade Room Floor
March 27, 2026
More Than a Booth: Rethinking the Role of Trade Shows Each year, trade shows offer a snapshot of where the industry is headed,...
Read MoreWhat Defines a Tier 1 Media Hit
February 18, 2026
How Tier 1 Coverage Has Traditionally Been Defined Tier 1 coverage has long been defined as media that shapes public...
Read MoreWinning the Moment: How to Activate Around Major Global Events
February 18, 2026
How Brands Can Win Big During Global Events...Without Being Official Sponsors When the world tunes in to a global, tentpole...
Read MoreBacked By Stats: How Research Helps Build Credibility & Stories
November 20, 2025
Don’t just use data as a detail, use it as a headline! Research-driven marketing elevates brands beyond opinion-based...
Read MoreMarketing Trends for 2026
November 14, 2025
As we look to 2026, several forces are reshaping the marketing landscape, from the continued rise of AI as a discovery engine to a...
Read MoreGen-Z And The Rise of Pet-First Lifestyles
August 20, 2025
The rise of Gen-Z pet parents is growing, and it’s growing fast! In fact, 70% of these pet owners live in multi-pet households,...
Read MoreWhat Pet Food Brands Can Learn From the Human Wellness Industry
August 20, 2025
Pet wellness is no longer a niche; it’s a movement. As pets become true family members, owners expect their care to match the...
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