News & Insights
Tips, insights, industry news and happenings from the Konnect krew.
Backed By Stats: How Research Helps Build Credibility & Stories
November 20, 2025
Don’t just use data as a detail, use it as a headline! Research-driven marketing elevates brands beyond opinion-based...
Read MoreMarketing Trends for 2026
November 14, 2025
As we look to 2026, several forces are reshaping the marketing landscape, from the continued rise of AI as a discovery engine to a...
Read MoreGen-Z And The Rise of Pet-First Lifestyles
August 20, 2025
The rise of Gen-Z pet parents is growing, and it’s growing fast! In fact, 70% of these pet owners live in multi-pet households,...
Read MoreWhat Pet Food Brands Can Learn From the Human Wellness Industry
August 20, 2025
Pet wellness is no longer a niche; it’s a movement. As pets become true family members, owners expect their care to match the...
Read More6-Month Check-in: Are You On Track to Meet Your Goals?
July 23, 2025
We’re over halfway through 2025...how are you doing with your marketing goals? You’ve probably finished your mid-year review,...
Read MoreRetail Advertising: Why Amazon & Instacart Are Changing The Game
March 19, 2025
Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and...
Read MoreCreative Campaigns to Spark Your Next Big Idea
February 27, 2025
Inspiration often comes from unexpected places. The best ideas don’t always emerge from marketing textbooks or industry case...
Read MoreFrom Good to Great: Tips For Franchise Marketing Excellence
February 27, 2025
A strong brand message is essential for any successful marketing strategy. A franchise’s brand story helps to convey its core...
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