News & Insights

Tips, insights, industry news and happenings from the Konnect krew.

Public Relations

Marketing & PR: What’s The Difference?

February 6, 2024

Marketing & PR: What's The Difference? Have you ever tried to explain the difference between marketing and PR only to be...

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Public Relations

2024 Outlook: Embracing the Shifting PR Landscape

November 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending...

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Public Relations

Why You Need a PR Agency to Build a Crisis Communication Plan for Your Organization

June 22, 2023

In today's fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could...

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Industry Insights

A PR Agency’s take on Trade Show Trends

March 16, 2023

With events and conferences making a full-force comeback, there's no denying that the trade show landscape has undergone...

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Public Relations

A PR Agency and The Power of Video: When Actions Speak Louder Than Words

November 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the...

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Public Relations

Top Trends Coming out of Expo East 2022

October 20, 2022

Expo East, the sister show to Expo West, run by New Hope Network, is the destination for CPG brands, marketers, and the like in...

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Public Relations

A PR Agency’s Tips on Creating a Strong Thought Leadership Strategy

August 2, 2022

According to a poll by Marketing Insider Group, 71% of marketers say they have benefitted from thought leadership. A thought...

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Influencer Marketing

A PR Agency’s Guide to Holiday Gifting Campaigns

July 13, 2022

We know what you’re thinking - it’s July - why are we already talking about the holidays? It seems like the holiday season...

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