Social Media Archives - Konnect Agency

The Publicist’s Guide to Twitter

May 12, 2020 by konnectprdaily

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals.

Twitter, at its most basic, is a tool that helps people stay on top of the latest news and “follow” sources of instant information. As a publicist, you can use the social media platform to stay in touch with journalists, share your work, reach out to sources and build your community of clients (both existing and potential), media and peers.

During this time of distancing and isolation, people are increasingly turning to a wide variety of social media sites and apps to seek comfort and a sense of connection. On Twitter in particular, where conversations are boiled down into 280 characters of bite-size information, you’ll find celebrities, journalists, editors, business moguls, the President, your neighbor…you get the idea…eager to share their thoughts and opinions with the world. So join the conversation and make Twitter work for you!

Here are some tips to get you started:

1. Build an Online Relationship with Journalists
Twitter can be a great way to reach out to a reporter, build a relationship and keep track of his or her beat. A simple scroll through a reporter’s feed will give you a feel for his or her interests and coverage. Pay attention to headlines, learn who they are and build your rapport from there. Along the way, you’ll likely glean some valuable insights into what they’re working on at the moment and how they preferred to be pitched.

The following editors took to Twitter to share their thoughts on receiving pitches about CBD in the midst of the COVID-19 pandemic — something that some reporters are very open to, but others apparently aren’t. As soon as you come across this kind of tweet, you quickly learn who you should and should not reach out to about a particular topic.

2. Follow Relevant Hashtags
Just as you can follow someone on Twitter, you can (and should!) also follow hashtags. Hashtags allow users to scan topics and see all the latest social media chatter on the subject. Journalists often search hashtags while seeking story ideas. Effective use of a hashtag linking your news to a larger trend might just result in a media placement. (Tip: Keep it simple — don’t use more than two hashtags.)

3. Join the Conversation
Whether you’re connecting with your peers, clients or journalists get in there and strike up a conversation. By responding to someone’s post, you show them that their feedback is important and that you’re listening.
Most media outlets have a presence on Twitter, so be sure to follow those that are relevant to your industry to stay updated on news and trending stories. Find something interesting to comment on? “Retweet with comment” to share the tweet and become a resource yourself.

Funnel some of the same energy you use to interact with other people’s posts into creating your own content. Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post. This will also help boost your social engagement. Make sure to use relevant hashtags to catch more eyes and target the people who are involved and interested in the topic. When relevant, tag the people and organizations that may take interest in and retweet your post.

5. Use Twitter Lists
Avoid getting overwhelmed with all of the latest tweets rolling in at once. Instead, create and organize lists to see the latest tweets from everyone you follow, and prioritize them. These can be private or available for the public to view and can help you monitor the chatter on specific people/companies/industries. Some helpful lists include celebrities to seed products, influencers to engage, customers or VIPs, media outlets, etc.

For more tips on using Twitter for PR, check out these do’s and don’ts of Twitter. Konnect is also hosting a live Q&A on Instagram this Friday, May 8th with our digital marketing team — stop by to ask your questions and gain some additional insights.

Happy Tweeting!

The Speed of Change

April 16, 2020 by Carmen Hernandez

As we’ve learned over the past month, nothing prompts change as fast as a global pandemic. In a matter of weeks we’ve seen governments around the world make and implement life-changing decisions, companies go into self-preservation mode and people prepare for the worst by stocking up on supplies we may not have realized were essential until now. Change – a word that people don’t typically do well with or welcome in their lives – is being thrust upon us.

And, much of this change has me thinking. In our line of business, being forced to change is not something new. Media and communications have been experiencing drastic changes for decades. However, the marketing engine of many businesses has been less than willing to adapt to those changes and now it’s suddenly catching up to them. As recently as this week, I was speaking with someone who was telling me all the wonderful things their company was able to achieve through events and sampling in 2004 and the easy media recognition they were able to garner with little to no expenditure. What immediately went through my mind is, yeah 2004. That’s 16 years ago. Boy, do I miss those days. At that point, Facebook was not yet for the masses (it was founded in 2004 but only open to students with a .edu address). Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. Instagram was introduced in 2010 and gave birth to the modern-day influencer. So, here we are over a decade and a half later in a world that is being altered practically overnight and we should not be talking about what worked in 2004.

If you hadn’t been paying attention to digital marketing before now, then the fact that worldwide traffic to online entities is quickly approaching an increase of 40% due to shelter in place orders should be enough to force you to get with the program. And, what you’ll find is that Facebook is all pay per play and Instagram (acquired by Facebook in 2012 for a jaw-dropping $1 Billion) is following suit; people are starting to embrace Tik Tok (founded in late 2016 in China and rolled out to the world in 2017) as a potential new frontier for marketing and advertising, and in-person meetings have been replaced by Zoom. The way we communicate with people and reach the customer has changed forever and will continue to change and adapt. So adapt we must.

As marketers, we understand the need to embrace change and constantly adjust to the new way of doing things, and sometimes we take brands with us kicking and screaming because we know those who don’t evolve will be left behind. Truly successful brand campaigns (before COVID) are paying attention to the entire customer awareness funnel. They are taking a 360-degree view of where they can build their raving fan culture. It’s no longer enough to reach someone once at a sampling event or be newsworthy for a moment. In this day and age, a brand needs multiple touchpoints and the support of various opinion leaders to be successful. Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc. Most importantly, this content, and everything the brand has to offer a customer, has to be perceived to provide VALUE.

The biggest change that has taken place in the past few weeks is that this last piece, the value you offer, has become the foundation for any brand to survive. It’s no longer about a full tactical approach (although I’d argue that getting fully up to speed on digital and e-commerce is crucial). It’s also about how marketers see their customers as humans and how much we are willing to do to make real connections with them and give them what they want and need. So, not only is it that something that worked previously won’t work today, it’s very likely it won’t work in the near future or it won’t work in the same way. Marketing as a whole is forcing us to be extremely agile and flexible to be successful. It’s my suspicion that we’ll be seeing changes that happen much faster and even more drastically so that what we did in 2004 will seem downright quaint. The winners will be those who are willing to change and possibly forget what worked in the past. So, let’s do this together. Let’s be daring and adventurous and create meaningful ways to do business for the long haul.

A “Temporary Normal” Demands New Marketing Tactics For the Long Haul

April 16, 2020 by Carmen Hernandez

The impact of COVID-19 is far-reaching and unlike anything we’ve experienced before as marketers. And, as we take stock of how it is impacting business, we observe that many were not prepared for the direction commerce has taken. A key factor in adapting is the ability to develop contingencies to mitigate loss, most of which are found online. As an agency supporting businesses in consumer packaged goods, franchise and lifestyle, we’ve spent years anticipating how the growth of digital channels will impact business, and even so we are struck with how quickly, practically overnight, digital marketing has become an imperative.

In the recent weeks, companies have realized the importance of digital marketing as their audience has largely shifted their time and wallets to online. This major change in consumer behavior has led us to examine the ways we can help our clients approach social media, digital marketing and influencer partnerships to ensure these new sales funnels grow and develop into permanent solutions. Some key principles to consider:

It’s Time to Get Personal

As humans, we are changing how we view the world almost overnight. As marketers, these personal changes are forcing us to examine our role in helping businesses evaluate their message and lay the foundation for what’s next. More than ever, we need to put empathy, values and service to others first. The formulas we used prior to this pandemic will not work. People are seeking out brands that make them feel connected and valued as customers, so how you speak to a customer who is dealing with personal struggles associated with their new normal is more important than ever. We help clients identify brand narratives, messaging strategies and digital content approaches that consider consumer mindset and the true value you can offer.

As events continue to unfold and the foreseeable future appears to include more staying at home, it becomes increasingly crucial to focus on the emotions we are all feeling and building content that connects people around our shared experiences. Hiring influencers to deliver your message, developing video content or creating live content opportunities are all ways you can transition into meeting the needs of your audience. Combined with a refresh of existing content through editing and creative graphics you’ll be telling a new story in no time.

Now Is the Time to Try Something New

We know customers can be found online, and we can reach them through a relatable and honest content strategy that will live on a website, social media channels and digital ads, but once we reach them, we need to understand what they want and how they will behave. Now is the time to explore how different approaches and tactics might impact your long-term customer relationship. If your organization previously put token efforts into digital channels because you had built your connection to your customers offline and that had always seemed to work, now is the time to revisit and invest in your online presence and refining what works there. That could be as simple as giving your website a slight refresh to make messaging more current and reduce e-commerce friction or giving your social media content a new perspective supported by paid ad strategies that will drive visibility. Konnect has experience with helping brands develop a purposeful approach to building new customer touch points and we can help you determine what will work best for your brand.

While your brand may already be active online, are you really considering how these activities are driving your customer to make a purchase? Awareness may be solid but developing a stronger connection to sales is the trickier part for brands that have been built for grabbing customers in stores. Now is the time to address the many ways your customer can find you though SEO, e-mail marketing, social media advertising, display advertising, testing new audience targeting methods, etc., and when they do find you, make sure their experience is optimized. Now is the time to address your wish list of e-commerce tactics including setting up an e-mail marketing program, customer support chat or add to cart optimization to ensure that your website to matches or exceeds the in-person experience of shopping at a store.

Extend Your Reach Today for The Future of Your Business

With social distancing affecting our view the world, what we do today to reach our customer can add up to a new insight or innovative way of doing business as events continue to unfold. Developing new approaches and shifting to digital marketing should not serve as an emergency solution, rather it should be looked at to develop long-term value for your business, even if the world eventually gets back to normal. There is great potential to reach your audience in new places by expanding your view of various digital channels (streaming, podcasting, radio), ad formats and targeting methods (demographics, geography, retargeting and remarketing) and exploring where your customer is actually spending their time.

Ask Us How We Can Help You?

While there are many ways you can develop new digital marketing efforts, it’s not a one size fits all approach. As we’ve pointed out, making sure you’re offering your customer value is the first order of business and determining what your true value is may be the biggest hurdle. Additionally, a concept designed to bring in new customers may vary from how you will interact with your existing customers. Offering a personalized approach is our strength, and we can develop a unique and applicable set of tactics for your brand. Our team is always available to provide counsel, brainstorm or simply chat about whatever your distinct issue or opportunity may be. We’re happy to connect via phone or video any time you need us.

Communications Considerations Amidst COVID-19

March 31, 2020 by Becca Campbell

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. As an agency and for the companies we work with, first and foremost, flexibility is key as we navigate a situation that is changing minute-by-minute. Based on what we’ve observed to date, the following are suggestions we believe every brand should keep in mind as you engage with media and activate on social media.

#1 Be Very Realistic as You Take Stock of the Situation: Before diving into a communications plan of attack, it is important to take note of the current realities of how day-to-day life has changed and how this change has dramatically impacted the news that is being shared and the content editors are seeking. Some high-level considerations include:

43% of the US population is now being asked to stay home, and that number is expected to grow to at least 54% in the next few days – so what do you offer these people who are now adjusting to working from home and having kids at home?
By March 3rd, 3+ million articles mentioned COVID-19 and there were 25+ million social shares – those numbers have gone up exponentially since without any likelihood of slowing down so the only news anyone cares about right now should be related to the pandemic and life during the pandemic

#2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. At the very least, every brand should have the following communications basics ready:

Prepare a holding statement that is approved by all company leadership
- This is a messaging guideline and statement that is not meant to be used proactively, rather you will have it ready if it is needed, and may include information about precautions the company is taking to ensure the health and safety of employees and customers as appropriate for your business
Determine your communications processes, specifically who within your organization will run lead on distributing information regarding potential crises tied to COVID-19 to appropriate parties in a timely manner (buyers, distributors, etc.) – this may be more than one point of contact and it should be determined which vendors/stakeholders will hear from you first
Brief employees on crisis communication protocols and provide contact information for the crisis team leader who will be able to answer their questions

#3 Consider Your Communications Approach: For internal and external communications, we recommend that brands keep the below recommendations top-of-mind while crafting all messaging:

Be Concise: People are receiving an influx of brand communications right now, so be sure you get right to the heart of what you want to share with your audience and give them resources to follow up on. This applies both to traditional media, newsletter updates and social media programming.
Speak to What You Know: There is a lot of misinformation out there; help the community by contributing valid, informative and expert information. Stick to your brand’s area of expertise and do not deviate from that.
Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees. Try to be as transparent and direct as possible.
Show Empathy: Remember that this is an incredibly stressful time for everyone and let that inform the way you shape your communications, both internally and externally. This is a time where people may have many questions and you need to try to be as patient as possible.
Be Positive: Feel-good stories are especially appreciated during difficult times. If appropriate, feel encouraged to share positive or inspiring stories to provide hope, laughter and reassurance as we all navigate this situation.

#4 Amend Your Communications Based on Media Feedback:

Based on our constant conversations with our trusted media contacts, below is an overview of what they have expressed they are looking for given the current news cycle:
- Ways to humanize COVID-19 by applying real-life stories that demonstrate the impact in an empathetic way
- Topics related to social distancing and ways to help people beat boredom, address logistical challenges, think creatively during this time, etc.
- Some publications are seeking to produce counter-content to offer readers a break from the 24/7 talk of the pandemic – anything related to animals, cooking and mindfulness is popular
- Publications are leaning into work from home and the self-care angles with new solutions and recommendations for readers on a daily basis
Following is what we have heard they are NOT looking for at this time:
- Unfounded Medicinal Claims: Unless your product has current medical finding/research/statistics that prove it can help and/or cure COVID-19 specifically, avoid outreach that insinuates otherwise and could potential be seen as false claims and/or self-serving, which can hurt the integrity of your brand and its products. For example, your product may help increase immunity, but that isn’t going to stop consumers from potentially getting COVID-19.
- Op-Eds: At this point, no one wants to hear a personal opinion on the state of COVID-19, regardless of how heartwarming the opinion may be. Right now consumers are only looking for facts and figures, what is being done in terms of solutions, and whether there is a foreseeable end to the crisis.
- Individual Charitable Donations: Charitable donations are commendable, but they can also come across as opportunistic if treated as a marketing tool. Unless the charitable donation is part of a larger effort to address the pandemic and will have a meaningful impact, we do not recommend pitching to media, rather we suggest making it known directly to your customers so they are aware of how they can participate. It’s not about you, it’s about the community and how we are all working together for a solution.

#5 Adjust Social Media and Digital Media Plans: The digital world moves at lightning speed and our team of digital specialists are constantly evaluating and re-evaluating best practices during this time for content, social media advertising and influencer partnerships.

Content: As an agency, we recommend pausing all planned and scheduled content to keep social postings aligned with the most current consumer sentiment and digital consumption habits

Questions to Keep Asking:
- Am I bringing value to my audience?
- Am I reading comments, DMs and evaluating reach/engagement/sentiment to determine what is resonating and what my audience wants to see more of?
- Am I paying attention to how my message might be received?
Our Observations:
- During social distancing, people are looking for creative ways to make human connections
- Is there something you can offer that is needed ( a product that is useful TODAY)? People are not buying products when they don’t feel it’s essential so best to pause advertising on expensive luxury items or frivolous things
- Are you in a position to provide education, information or experiences? Then what can you give for free?
Social Media Ads: As many businesses are adjusting strategies and relying on e-commerce for sales, brands must adapt digitally and develop an ad strategy accordingly
- Considerations for digital ads:
  - Calls-to-action: Are my ads providing my consumer with a clear call-to-action for what they need?
  - Please take into consideration what is currently happening per location when geotargeting
  - Is my brand’s product considered a “necessity” at this time?
    - If yes: Then your ad strategy should focus on why your product is needed at this time and what value you bring to those who purchase (but be honest about it)
    - If No: Continue to have a presence on social media (and share ads where applicable), however, aim to avoid opportunism or being tone-deaf, i.e., hinging your message on working from home when your product isn’t truly useful to someone who works from home
- If your product is out of stock or not available online, slow down or pause social media advertising and make sure you are posting on your social or website informing your fans when and where they can get your product when it is back in stock

#6 Review Your Crisis Communications Checklist: As we are in the midst of this ever-changing situation, it is vital to keep your crisis communications checklist updated and ready to activate on. Below please find high-level recommendations for items to consider in a crisis:

Gather all available information (internal and external) and be prepared to adapt your crisis communications plan accordingly
Alert all key crisis communications team members of any current situation being monitored to determine the chain of command and if any external communications (i.e. newsletters, blog content, social posts, website content, etc.) are needed
Monitor all media coverage using Google, Google Alerts, Talkwalker Alerts or any available third-party monitoring platforms
Utilize your current social media monitoring tools to monitor the crisis in real-time, ensuring that your keyword searches are properly set-up and you have added any additional keywords as it pertains to the crisis
Ensure you have a process in place and clearly defined roles and responsibilities to control communications on social media, and proactively communicate to all who have access to your accounts on how things will be handled and by whom
Immediately begin developing materials (i.e. holding statement, press release, media talking points, social media statement, etc.) and determine if the information will be delivered proactively or reactively
Once drafted, share all written materials with your legal team and all internal decision-makers/ stakeholders for review, edits and feedback
Disseminate written materials, as needed, upon approval by decision-makers
Continually monitor for media or social mentions of the issue and continually reassess messaging and the status of the crisis (i.e. Has this crisis passed/ the news has dwindled or is it still active)
Perform a postmortem following the crisis to refine best practices for the future and update your PR and social media crisis communications guide accordingly

Thank you so much for letting us share some best practices with you. Please note that these suggestions assembled by our team of communications specialists is meant to provide a topline overview of how to navigate the current media and digital climate as a result of COVID-19. We do recommend that prior to putting any of these recommendations into action, you assemble an internal protocol and structure and seek counsel from your legal team, making sure all decisions are run through the proper channels approved by your executive team, board members and other relevant stakeholders.

-Becca Campbell

How to Utilize YouTube for Your Brand

February 24, 2020 by konnectprdaily

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility.

Why YouTube?
YouTube is a space to express creative freedom and extend your brand story. Your YouTube channel is there to relate to the people you want to attract and push to purchase. Furthermore, creating videos is an excellent way to humanize your brand. Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos.

How do I Create Content?
There are many different ways to create content. When creating videos, be sure to keep your brand’s target audience in mind. Many of the top brands’ YouTube channels focus on storytelling, teachable moments from executives, trendy video challenges and, when appropriate, sneak peeks at new launches. Below are some different ways you can generate content.

Partner with Influencers:
Influencers can be used in two ways on YouTube. You can partner with an Influencer to post branded content on their YouTube channel or you can have them create content to live on your brand channel.

Partnering on the Influencer’s Channel: Influencers who have a macro following (above 500k) can bring attention to the brand through a mention on their YouTube channel. Depending on the theme of the video, brand integration can be implemented naturally into the influencer’s content. For example if an individual likes to create food recipe videos, adding in and calling out your product as the main ingredient can bring attention to your brand. Brands must be careful when giving guidelines to influencers on what to say to avoid overly branded content. Since YouTube is video form, many Youtube audiences can tell if their favorite influencer isn’t being genuine and is over-advocating for a brand. To create the perfect Youtube campaign Konnect Agency’s digital team uses our existing relationships and expertise to help brands navigate and negotiate the right influencer partnerships.

Partnering on the Brands Channel: Another way to utilize influencers is to have them post on the brand’s own YouTube channel. This can help drive followers and subcribers to the brand’s page using an influencer’s existing fan base. Brands typically create content that teaches their followers something, and adding an influencer to the mix can extend the brand story and potential customer reach.

In-House Ambassador:
Another approach is to create content in-house. Brands can create in-house studios where they film product shoots and video content. Additionally, brands can hire in-house talent to create their YouTube content and function as the face of the brand, eventually (hopefully) becoming recognized as the face and voice of the service or product you are trying to sell. Bringing on an in-house ambassador can help keep the messaging, look and overall content consistent if managed properly.

Content Creation Studio:
To create high-quality content, some brands look to companies that specialize in creating YouTube videos. They will develop a comprehensive strategy and create all the content designed to live on both theirs and the brand’s social channels. These content creators typically have their own YouTube channels where they highlight brands through selected sponsored partnerships. The partnership is similar to a hybrid of working with a paid influencer and working with a publication for sponsored content. For example: Tasty’s Youtube Channel has many different segments of food videos and implements different brands. AwesomenessTV’s YouTube Channel shares different content series focusing on film.

With everything Youtube has to offer, it’s important to find what will work best for your brand is key. Konnect Agency is here to help you navigate the wild world of YouTube — and all social media channels appropriate for your brand!

-Amanda

Is a Super Bowl ad worth the investment?

February 7, 2020 by Becca Campbell

Ads come in all shapes and sizes, and the Super Bowl is the perfect opportunity to capture an audience and make an impact. But with a hefty price tag, is the investment worth it? Five-million dollars and 30 seconds to convey your message might seem steep, but with over 100 million viewers as a captive audience, the price tag may be worth the investment to a brand that can afford it. However, according to Business Insider writer Alexander Samet, game-day viewership is on a slow decline, and recent studies have found that roughly 30% of viewers don’t even recall seeing specific ads. So, what does this tell us about that hefty investment? Their money might be better spent on platforms such as Instagram to command the attention of their lost audience who now make purchase decisions through Instagram. Key messaging and using specific audience target demographics, brands can opt-out of that game-time fee and opt-in for visible engagement and sales lift.

If you’re anything like me, you spent most of the game Googling football terminology, who could potentially play the next James Bond, and whether Garoppolo was single. So, my attention much of the game was spent checking my phone, which could and should have been a touchpoint for brands to connect with me. So, let’s compare a five-million-dollar TV spot to a five-million-dollar Instagram spend. As mentioned previously, roughly 100 million viewers tuned in to Super Bowl LIV and according to Business Insider, that five-million-dollar investment spent on Instagram could potentially garner over one-billion impressions with the opportunity to click through to further engage with the brand or make a purchase. Knowing what we know about audience viewership for the big game on TV compared to impressions garnered through social media at the same spend, brands would be silly not to invest even a third of the investment on social media.

If you’re a CPG or B2C brand that can’t afford the serious chunk of change for massive production and dwindling audience during the Super Bowl, there are several ways in which you can benefit from social media and influencers during highly anticipated events. The social media marketing team at Konnect Agency has positioned many brands to be ready for Super Bowl. From influencer hosted giveaways to creating key content and graphics to provide our brand’s audience with ways to interact through social media, we got you covered. Our client Brazi Bites supported Super Bowl LIV through their social media channels by ramping up their game-day recommendations. Through strong imagery, graphics, and engaging content, that led to top-tier results. Influencers were utilized to create beautiful content to promote a giveaway and home in on the messaging that Brazi Bites are your easy and delicious cheesy snack for game-day. One influencer’s video garnered over 17.7k video views, and over 100 comments. The engagement rate for that post alone was roughly 37%.

This year, brands seemed to stick to three main themes during Super Bowl: emotion, humor, and celebrity clout or influence. For example, Google made us all teary-eyed with their commercial about memories. A seemingly widowed husband asked Google to help him remember the beautiful memories he shared with his wife Loretta. The message clearly conveys that Google will always be there to help you remember. According to Business Insider, the effectiveness of the ad spanned far and wide across social media. The commercial was originally posted on their social media accounts six days prior to airing during the Super Bowl and performed significantly better than much of their other content. This is where a brand like Google can use their clout to drive consumers to make purchase decisions and increase their cloud storage so they too, “never forget.” Another fan-favorite was the Cheetos “Can’t Touch This” ad. I know I’m not the only one who has plowed through a bag of Cheetos and then realized I couldn’t touch anything until I washed my hands. The ad was funny and relatable, but Pepsi/ Frito Lay’s social media team started the storyline on social media six days prior to their Super Bowl advert, which created a ton of buzz and high engagement – a great way to target people who wouldn’t be watching the game.

The bottom line from a content marketing perspective is brands who either don’t see the value in or don’t have the means to place a massively overproduced ads on Super Bowl Sunday can find ways to target their audience during key moments in time. Social media has given brands a voice and a place to measure results when it comes to spending money on advertising. We are continually striving to deliver brand messaging in a thoughtful way that garners visibility and awareness from followers on social media. Our brands are successfully entering into big markets with big names, and we are ensuring that they have an equally big seat at the table with content marketing and social media marketing.

-Jana