As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. The move is designed to improve the user experience on the platform by removing the pressure of likes. How this affects brands may not fully pan out for months, so […]
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2020 is on the horizon, and you’re probably thinking of what New Year’s resolutions you can make (and break…yikes!). Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should […]
Read More >…Even When Your Inbox Is Filling Up It’s 8AM on a Monday and your inbox is flooded with 100+ emails — *ahhh!* You had a list of top-priority items you wanted to get done today, but rather than tackling some of those bigger to-dos, you start going through each email. By the time you’re nearly […]
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Just as traditional publishing advanced decades ago, the digital marketing world is following a similar trajectory of rapid evolution. Take Instagram for example. Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. As this expansion continues, the importance of […]
Read More >Working at a public relations agency, the phrase “New Year, New You” is something that you begin hearing and saying as early as October, all the way through mid-January. Capturing the frenzy of stories that come out at the beginning of the year to reflect the many resolutions to be healthier, this idiom is stamped […]
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