Konnect Daily

What It Means to Have A Growth Mindset

What It Means to Have A Growth Mindset

I’m starting to feel as though the term ‘growth mindset’ is becoming just another buzzword – a term that people use quite a bit, yet don’t really have a solid understanding of what it means. At our Los Angeles Public Relations agency, we lead with a growth mindset – it’s extremely important for us in […]

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April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

April Fools! Wait, was that a good idea? How your brand can decide to get in on the fun

“Any publicity is good publicity.” Who hasn’t heard this infamous phrase? These well-known words are widely-discussed and even accepted, especially around a certain annual holiday – April Fools. In a post-IHOB world, industry pros may argue today’s consumers and media are suffering stunt-exhaustion. But if your clever prank garners press, isn’t it all worth it? […]

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Lessons in PR from Dear Evan Hansen

Lessons in PR from Dear Evan Hansen

While Dear Evan Hansen has been wildly popular since it made its debut in 2016 (and won the  Tony for Best Musical in 2017), I finally had an opportunity to see the show this past weekend. Going into it, I already loved the music – but was truly blown away by the way it meaningfully […]

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Finding the Right Influencer for Your Campaign

Finding the Right Influencer for Your Campaign

One of my all-time favorite actors is Benedict Cumberbatch. I absolutely loved him in The Imitation Game — a fantastic film loaded with drama and thrill that was balanced by the vulnerability and warmth Cumberbatch managed into his role as the intellectual oddball, Alan Turing. Another actor I love is Jason Segel for his charisma […]

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Spring Cleaning Guide for the PR Professional

Spring Cleaning Guide for the PR Professional

Most of us have started spring cleaning around the house but what about freshening up your office routine? At Konnect Agency, we want to continually improve our work and refresh our strategy. We thrive on learning from the past and growing toward an even more successful future. A great place to start is with a […]

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