Konnect Daily

The Most Important Investment You’ll Make in Your Company Is Team Building

The Most Important Investment You’ll Make in Your Company Is Team Building

Employee disengagement is a looming issue in today’s workforce, but to run a successful business, you must have a team that can collaborate and cooperates well together. Your employees are your company’s most prominent investment, and because of this, you must ensure that colleagues are motivated enough to contribute to the growing success of each […]

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Konnect’s Valentine’s Day Gift Guide

Konnect’s Valentine’s Day Gift Guide

Valentine’s Day is officially right around the corner – wild, I know! When you work in food & beverage PR or lifestyle consumer PR, you start planning for Valentine’s Day almost four months in advance, so it’s fun when these holidays you’ve been preparing for finally roll around. Valentine’s Day is a day for love; […]

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The New Male Power Shopper Emerges in 2019

The New Male Power Shopper Emerges in 2019

Historically, women have been the ones actively shopping and making a majority of household purchase decisions. Thus, retailers and marketers have primarily catered to women’s preferences in the customer experience. But that may change in 2019… First Insight, a global technology company transforming how leading retailers make product investment, pricing and marketing decisions, conducted a […]

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New Year, Better You

New Year, Better You

Working at a public relations agency, the phrase “New Year, New You” is something that you begin hearing and saying as early as October, all the way through mid-January. Capturing the frenzy of stories that come out at the beginning of the year to reflect the many resolutions to be healthier, this idiom is stamped […]

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What the Growing Wellness Market Means for Public Relations

What the Growing Wellness Market Means for Public Relations

It’s the start of a new year, which means ‘health and wellness’ resolutions are at the top of everyone’s mind. But as we’ve seen in the past few years, people’s interest in maintaining their mental and physical health continues to skyrocket with no sign of stopping — this isn’t just a seasonal fad anymore. The […]

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