4th & Heart + Sur la Table
2025
4th & Heart
Our Work
PR, Events
The Project
Overview
Konnect was tasked with positioning 4th & Heart Ghee as a premium cooking staple by driving awareness and product trial through hands-on cooking experiences that elevated consumers’ at-home holiday moments. So, we had 4th & Heart partner with Sur La Table on an ingredient integration that featured ghee as a hero ingredient in four classes over a month-long period across 55 stores, supported by a media and influencer exclusive preview event.
Conclusions
Final Reflections
4th & Heart, along with Sur La Table, performed very well during its month-long run, exceeding benchmark numbers and amassing millions of impressions. Through this strategic partnership and subsequent earned media coverage, 4th and Heart Ghee was reinforced as a pantry staple and as an everyday luxury. This collaboration engaged both brands’ fanbases, expanded reach to new audiences, and strengthened brand affinity across premium culinary consumers.
4th & Heart + Sur la Table