Dave & Busters:
Guiding National Brand Success
Dave & Buster’s operates several high-volume restaurant/entertainment complexes throughout North America. Targeting young adults, each location offers an impressive selection of high-quality food and beverage items, combined with the latest games, attractions and sports viewing.
Following Dave & Buster’s IPO (NASDAQ: PLAY), the company quickly entered into a phase of opening new locations throughout the country. We have served the Dave & Buster’s team in a variety of capabilities since 2013, including as leading PR agency for their food and beverage brand, local store marketing efforts for new store openings, promotion of new dining options, and in-store programming and games. we handle upwards of one store opening per month.
As the PR agency for food and beverage brands like Dave & Buster’s, we are involved in all aspects of new store openings to generate awareness among young adults and families who serve as the key traffic drivers for the business. Tactically, we support Dave & Buster’s in numerous ways.
We draft and distribute press releases for marquee entertainment and new investments in the business including the introduction of its VR gaming platform, updated menus and “WOW Walls”.
We manage all marketing and PR elements for new store openings, which includes pre-opening and post-opening media relations, targeted outreach to key groups/businesses/entities to support VIP event attendance as well as ongoing partnership opportunities and more. We also conduct media buys to support grand openings, including out-of-home, broadcast and radio.
Our work supporting the concept’s 15 new store openings in 2019 alone resulted in some seriously impressive numbers. We had 800 total media placements—600 print/online placements, 100 broadcast features, 100 social and influencer posts—totaling 4.6 billion impressions. We built more than 55 ongoing partnerships with key community groups (2-3 per market) including professional sports teams, alumni organizations, adult sports leagues, corporate entities, etc. At each grand opening VIP event, 73.2 percent of the 12,500 guests welcomed fell into the target age demographic for the brand. We began solely managing all grand openings in 2019 for a 12% increase over 2018 performance in the first 90 days.
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Our process is iterative—and it’s never really “done”. While there are many steps that go into a successful campaign, there are a few key steps that we do in the best client partnerships—setting us and you up for success long into the future.
Audit + Gather Requirements
We take a deep dive into first-party data and consumer research to understand your brand and how we can make the biggest impact.
Align on Strategy + Goals
We meet with key stakeholders and align your brand’s business goals to create a clear and actionable path forward.
We strategically launch each piece of your campaign to ensure we reach your consumer at each phase of the buying cycle.
Track + Learn
We track, measure and report KPIs that matter most, developing a powerful formula to scale and drive future success.
Leveraging our own expertise and the use of powerful tools we optimize your campaigns at every touchpoint to drive results.
How We’ll Work Together
Rooted in Strategy
Everything we do is rooted in strategy, providing clear and actionable direction at every touchpoint and interaction.
You don’t need another vendor. We’re a partner, enabler, and true collaborator cultivating new ideas and a clear path forward.
Our process is iterative — and is never really “done”. Every brand is unique and in a fast — moving digital world we must be agile.
Outcomes over everything
We are hyper — focused when it comes to achieving results and from day — one our line of sight is on positive business outcomes.
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