LBA Talker Survey
2025
Lightbridge Academy
The Project
Overview
To boost brand awareness and tap into the pulse of today’s families, Konnect developed a standout Talker survey campaign centered on Modern Parent Priorities. By contrasting past and present parenting styles, the campaign authentically illuminated how expectations, needs, and supports have evolved for working parents.
The survey findings positioned Lightbridge Academy as a forward-thinking partner for modern families—one that values learning together, community support, and personalized approaches to care. This thoughtful narrative helped anchor Lightbridge’s role in supporting parents through today’s ever-changing childcare landscape.
Conclusions
Final Reflections
The result: meaningful national media coverage and strong brand visibility across top-tier outlets, strengthening Lightbridge Academy’s reputation as an innovative, trusted resource for families navigating early childhood education today.
LBA Talker Survey