Maple Hill Media Farm Tour
2024
Maple Hill
The Project
Overview
To authentically showcase Maple Hill’s 100% grass-fed organic dairy farming practices, Konnect developed an immersive farm experience for top media and influencers at the Dharma Lea Farm in Cobleskill, NY. The event was designed to bring Maple Hill’s mission—creating milk as nature intended—to life through a day of education, connection, and hands-on storytelling.
Guests enjoyed a “pasture to palate” brunch featuring dishes crafted with Maple Hill products, set among the farm’s scenic fields. The experience also included guided tours of the barns, milking stations, and open pastures; interactive learning sessions highlighting sustainable farming and animal care; and curated branded swag. Attendees from outlets including Forbes, Bon Appétit, and Food Business News connected with Maple Hill’s farmers firsthand, gaining a deeper appreciation for the brand’s commitment to its cows, people, and planet.
Conclusions
Final Reflections
The immersive farm experience successfully transformed Maple Hill’s values into a tangible, memorable story—one that resonated deeply with both media and influencers. By offering an authentic, behind-the-scenes look at the brand’s sustainable farming process, Konnect helped foster emotional connection and credibility for Maple Hill’s mission.
The result: genuine, high-quality social and editorial coverage that celebrated the beauty of grass-fed farming, the taste of thoughtfully produced dairy, and Maple Hill’s role in shaping a more sustainable future for organic milk.
Maple Hill Media Farm Tour