Miyoko’s Creamery + Sprinkles
2024
Miyoko’s Creamery
Our Work
PR, Influencer, Social Media
The Project
Overview
To celebrate the launch of its new Oat Milk Butters, Miyoko’s partnered with nationally recognized Sprinkles to create a mouthwatering, limited-edition Vegan Sugar & Spice cupcake crafted with its Cinnamon Brown Sugar Oat Milk Butter. Timed perfectly for Thanksgiving and Friendsgiving season, the collaboration was designed to spotlight the joy of holiday gatherings and seasonal indulgence. The campaign rolled out across multiple touchpoints, including PR, organic social media, organic influencer, and email and SMS, to drive buzz and deepen brand awareness and engagement.
Conclusions
Final Reflections
Sprinkles & Miyoko’s limited-edition cupcake performed exceptionally well during its three-week run, even surpassing sales of Sprinkles’ iconic Vegan Red Velvet cupcake. Strategic amplification across multiple social media platforms, earned media coverage and influencer seeding helped extend the reach of Miyoko’s new product launch, engaging both the brand’s loyal fanbase and Sprinkles’ broader consumer audience.
Miyoko’s Creamery + Sprinkles