Why Konnect? Konnect is a leading public relations agency known for building buzz and awareness for brands through strategic campaign development and unmatched media relations results. Whether you are launching a new product, looking to generate interest in an existing product, opening a new location or looking to tell your brand story, Konnect is a PR agency that acts as a true partner to elevate brands within their category and the marketplace as a whole.
4505 Chicharrones placement in the New York Times launched the brand and established the product as a premium player in snacks.
Shortly after receiving funding from 301 Inc, this article in Forbes, further established Urban Remedy as a leading company in bringing fresh, clean, sustainable foods to consumers who are short on time but want to eat well.
Linus’ feature in The Wall Street Journal spurred 10x the average daily website traffic within 24 hours of going live.
In just 6-months, Konnect increased exposure for FinTech startup, AutoGravity, securing almost 30 pieces of coverage which resulted in over 250 million impressions. Key placements were secured across important auto industry and financial/banking trades as well as top consumer-business outlets.
Following a segment on The View, ThinOPTICS sold more than 10k units in 24 hours, resulting in over $158k in sales.
Hurom’s feature on The Ellen DeGeneres Show more than doubled the brand’s daily web traffic.
With over 100 media placements, including a broadcast segment on Dr Oz, leading up to the company’s re-launch, The Purple Carrot saw a 380% increase in signups within a one week period.
To generate awareness for ONE Bar following a rebrand, Konnect implemented a multi-faceted campaign that resulted in top-tier placements in lifestyle publications such as InStyle.
Debuting with press coverage in a variety of national media outlets, including O Magazine, The Pioneer Woman collection generated the highest first-day sales performance in its respective product categories for Walmart.
Following a strong public relations push for Hungry Howie’s in-store Pi Day promotion, the concept saw a 50-percent increase in same-store sales over the previous year. In addition it was the largest online ordering sales date in company history. Feature placements for the brand included USA Today.
To maximize exposure for National Cookie Day, Konnect focused on Mrs. Fields’ in-store free cookie offer and the story behind founder Debbie Fields, to secure three national TV segments including FOX & Friends, and coverage in Refinery29, Cosmopolitan and USA Today to name a few.
Following a strong push for the announcement of 301 Inc.’s investment in Rhythm Superfoods, Konnect secured 15 pieces of press that amounted to a total of 17% of the brand’s monthly web traffic.
The premium snackable marshmallow brand entered the category just in time to celebrate National S’mores Day and received attention from top-tier media outlets including TODAY Show, which cemented its reputation as a unique product everyone had to try.
Konnect is charged with creating awareness and highlighting Kite Hill’s innovations in making head-turning plant-based products by securing a steady stream of features on the company’s products and Kite Hill overall such as this feature in Well + Good about food trends in 2018.
To showcase the brand as a great franchise, Konnect pitched UFC GYM executives and high-profile franchisees to prominent business outlets, securing 20 press pieces culminating in over 100 million impressions in only 5 months, including features such as this one in Fortune.
Beloved children’s clothing brand Tea Collection tasked Konnect with reaching new audiences and bringing awareness to their USP. In under 6 months, Konnect secured nearly 50 pieces of published press spanning lifestyle, business, and trade media, amounting to more than 500 million impressions. Notable placements include POPSUGAR Moms, Fit Pregnancy & Baby, Fast Company, Inc. Magazine, TODAY.com, People.com, Earnshaw’s, and more.
Konnect has had the privilege of working with Sky Zone since 2009; helping to support the brand and its franchise network growth from six trampoline parks to over 160 parks across the United States and in International territories. Supporting new and existing parks at a local level and the brand overall at a national level; Konnect annually places an average of 200 media placements resulting in 600-800 million media impressions each year.
As the PR agency responsible for publicizing Lyft’s Los Angeles initiatives, Konnect tapped its local media relationships to garner interest in the rideshare company’s partnership with the Netflix hit show, “Stranger Things,” timed with Halloween 2017. With local coverage that captured audience attention across a combination of top TV broadcast segments and more than 10 online articles, for a total of over 11 million impressions, Konnect was able to position Lyft as a company that differentiates itself by offering passengers and drivers unique experiences.
Supported Spry Dental Defense through ongoing media outreach for oral health care products, including utilizing experts from the brand’s esteemed network of dentists for thought leadership commentary, resulting in over 220,648,775 impressions from April 2017-April 2018 in target national publications including Woman’s Day, Shape, Self, US Weekly, Clean Eating, and more.
Konnect introduced PECKISH to consumers in January of 2019 and immediately secured placements in top-tier publications positioning the brand’s PECK Packs as a unique fresh snacking concept featuring the Perfectly Boiled egg and a crispy crunchy dip for a culinary snack or mini-meal experience.