Last week, Facebook’s leading voice, Mark Zuckerberg, announced that the Facebook platform would be making some major changes to their algorithm, showing MORE posts/statuses from your friends and LESS from brands. Like any digital agency, we had thousands of questions. What does this mean for our brands? Does this change budgets for ad spends? Are brands doomed on Facebook? A little lot of research later, we found out that this is nothing to worry about, and everything will be just fine. Here’s the breakdown:
- This is not NEW news. Facebook has been looking to add this to their algorithm for quite some time, meaning this has been in the works and has even probably hit some of our feeds already. Noticed a huge difference? Neither have we.
- Yes, we did see the slight drop in organic engagement last year. This may be true, but not significant enough to make a difference in the way we’ve been conducting ads and/or organically targeting audiences. A good rule of thumb for brands active on Facebook is to continue to optimize and monitor content and ads to make sure nothing goes too off the grid from industry standards. We, as an agency, make sure to check content daily to make sure we’re getting the most bang for our client’s buck!
- Not all ads will get the boot! Facebook has made comments saying that the changes will not affect all ads in your feed. What does this mean for brands? Time to start A/B testing again. We always recommend A/B testing with ads regularly to make sure we’re doing everything we can to optimize. It’s an important part of conducting ads!
It’s important to note that Facebook’s algorithm is constantly changing (even when Mark Zuckerburg doesn’t announce it). Our biggest takeaway from the craze of this announcement is to BE FLEXIBLE. We’ve learned to adapt and optimize as we go when creating content and activating on ads. With a bit of help from Konnect Agency and some strategic insight, you’ll be up at the top of those newsfeeds and slaying those algorithms!
Contact us for your next social media campaign!