The way we consume media changes on a near-daily basis, and it effects any PR agency. The continual shift from print publications to online outlets has shuttered many newspapers and magazines and put hundreds of writers out of work – it’s just a sign of the times.
Moving just as rapidly is how those online and digital outlets are changingl. It started with online versions of print publications (think New York Times, Wall Street Journal, etc.) and then spurred the creation of online-only pubs such as the Huffington Post and The Daily Beast.
Today, it was announced that Rupert Murdoch’s News Corp (which owns the WSJ in addition to a multitude of other publications) has created another digital option for news consumption: an iPad app called The Daily (announcement via Slashgear).
Staffed by former News Corp writers from a variety of outlets, The Daily will serve as a full-service newspaper “delivered” directly to your iPad every day (for a subscription fee of course). The jury appears to be out on how successful this initiative will be. Will it become the next big thing in digital publications, or a total bust (due to cost, time constraints and a host of other technological issues)? Oprah launched an app for her magazine last week that has done incredibly well, but that’s Oprah — who knows if the normal rules apply to her?
Regardless, keeping our fingers to the pulse of what’s happening in terms of news media is of the utmost importance to us as publicists, and The Daily is certainly something to think about.