In some predictable but still big sports news, Carmelo Anthony, who’s played for the Denver Nuggets for nearly 8 seasons, was traded to the New York Knicks this week (and for a max contract of $65 million no less). This is the beginning of a series of ads and promotions to bring awareness to the move. This is an example of a tasteful, well-thought out campaign, not like the insensitive, in your face snub Lebron gave to Cleveland, one reminiscent of Cee-Lo’s popular and catchy diss track to an ex-girlfriend (I won’t name it, but you know what I’m talking about).
Hype move 1: An emotional, almost tear-jerking ad, highlighting Melo’s first game as a Knick against Milwaukee Bucks (Carmelo Anthony Came To New York and MSG Made an Emotional Ad). Inspirational quotes from the NBA star flash across the screen, with the introduction from NY artists Diddy Dirty Money’s “Coming Home” playing in the background. As B-Roll of the city at night appear on the screen, it made wish I was from the Big Apple and also peaked my interest in tonight’s match up (and I’m not even the biggest basketball fan).
Hype Move 2: It’s music to every reality show addict: MTV announced today that the Melo and his wife La La Vazquez, will be getting their own show on the network (USA Today, Carmelo Anthony and La La Vazquez get MTV reality show). The 10-episode series will pick up where “La La’s Full Court Wedding” left off, the newlyweds preparing for their new life on the East Coast. Can we anticipate cameos from bffs Kim Kardashian and Ciara? My fingers are crossed!
More hype still to come. But I say: THUMBS WAY UP. The trade was done tastefully, the ads were appropriate and humble, and hey, who DOESN’t want another reality show?