KFC as in the brand that had the media all over them about the genetically modified chickens. The same KFC that has the word “fried” in it! Their public relations agency must have a lot of fun puttin out all those fires.
The article compares KFC to McDonalds and tests people’s likeness of the two. As far as I’m concerned, I’m not sure whether either of them has anything to do with “health-consciousness” no matter how many salads pop up on their menus. What comes from a box in a freezer comes from a box in a freezer- and that’s not fresh, nor healthy- and there is no other way to look at that.
Now the story brings up an even better point- people’s decisions of eating at one establishment over the next are influenced by the economy, the state of the salaries and unemployment. THAT I can buy! Of course you’re going to consider KFC’s or McDonalds’’ “health-conscious” meals if they feed a family for $10. It makes financial sense. When you look at the article from this angle, the fact that KFC has lowered its prices and introduced new items on the menu- then it all sounds right.
So the bigger question that one should ask is how do you create a sustainable menu that is healthy, fast and cheap? Turns out not that easy because healthy in this country does not equal cheap.
And that is a sad conclusion.