Konnect Daily

Tips to Stay Productive While Traveling

Tips to Stay Productive While Traveling

Whether you work in franchise PR, lifestyle PR or food and beverage PR, you probably have to travel for a client. Recently, I’ve been traveling quite a bit for a client based in Baltimore and I know how hard it is to stay productive when you’re on the road, especially when the WiFi on the […]

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How-To Pitch Nontraditional Clients

How-To Pitch Nontraditional Clients

Working at a public relations firm, it won’t be rainbows and butterflies all the time – sometimes you will get your hands dirty, and inevitably have clients that are harder to pitch and drive media interest. Coming from someone who has worked on several nontraditional accounts ranging from dispensaries to car dealerships to salons – […]

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Superfoods are going to the dogs…and cats!

Superfoods are going to the dogs…and cats!

It was raining cats and dogs this week in Las Vegas when the SuperZoo pet retailer show descended upon the town July 25th-27th. As the PR agency that represents Solid Gold Pet, we packed our bags for what was sure to be a highly informative look inside the trends behind the extensive pet product industry. […]

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How To: Deskside Meetings

Last week, I was in New York City performing deskside meetings with a client. A Deskside media tour is a very popular tool for public relations agencies, especially at a food and beverage public relations firm. These are quick 5-15 in-person meetings that enable brands to make a one-on-one connection with key editorial contacts. It is […]

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To Press Release, or Not Press Release… That is the Question

To Press Release, or Not Press Release… That is the Question

Unless you work at a public relations firm or have immediate interaction with a PR representative, it’s very unlikely one will know exactly what the day-to-day of a publicist entails. If anything, an outsider’s immediate thought is probably tied to writing and distributing press releases – which is true, but certainly not what takes up […]

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